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Apple CEO Tim Cook Apologizes For Maps App, Recommends Alternatives
TheBoat writes "Tim Cook has apologized for the company's Maps app in iOS 6. 'We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.' Cook said the company is continuing to work on the app, but recommended several alternatives in the meantime: apps from Bing, MapQuest, and Waze, or the map websites of Google and Nokia."
This is unusual for Apple, but not unprecedented. Steve Jobs acknowledged reception issues with the iPhone 4 in 2010, but he wasn't quite so contrite about it.
In an effort to figure out how innacurate the data in my area is I did the following:
- Fired up Xcode
- Determined that Apple Maps uses the CLGeocoder Class by peeking at the iPhone's debug console in Xcode while doing live searches in Apple Maps
- Scraped an official list of towns and cities in the province of Ontario from the provincial governments website.
- Coded up something quick in Xcode to get the results of a couple thousand searches. Searches always included the province name to be more specific.
- Ran a quick analysis of the results - not perfect but enough to get a perspective on the matter.
This is what I found:
- 2028 cities and towns searched
- 688 are not even on the map! Error Code 8
- 551 are clearly incorrect (wrong country, street names that are similar to town names etc.)
- 389 were close but not good enough (for example turn-by-turn might send you off a bridge but you'll get rescued close to where you want to be)
- Only about 400 results were actually correct.
Actual results data here and methodology here for those interested: http://www.mtonic.com/applemaps/
(It's not perfect but gives you an idea of how bad it really is in Ontario Canada anyways)
Good job driving ad traffic to BGR, who didn't even bother to link to the original source:
http://www.apple.com/letter-from-tim-cook-on-maps/
retrorocket.o not found, launch anyway?
Just because it doesn't have a building exactly there doesn't mean it isn't valid to search for it. There is a 300 block on E 15th street, and searching for 315 on any mapping app other than iOS 6 maps will at least take you to a location interpolated between the two nearest real buildings on the odd side of the street.
In this case, looking at the maps, it's a public park. It's perfectly valid to reference the park as "3xx E 15th street" where xx is odd. If you search for this, you should get some point along the street on the edge of the park.
Also, someone could be searching for a valid address and typo the number. Easy to do - Any SANE mapping app will degrade gracefully in this case and take you to a location that's within visual range of your actual desired destination. Only iOS 6 maps won't.
iOS 6 maps is the only one that will take you to A COMPLETELY WRONG ROAD.
retrorocket.o not found, launch anyway?
The idea that Steve Jobs never apologized for anything seems to be starting to become a common Slashdot misconception.
I'm sure people can think of times when they wish he did apologize for something, but to say he never did would be inaccurate.
Avantslash - View Slashdot cleanly on your mobile phone.
I think it's a bit more complicated than that. From Apple's mapping attribution page:
© 2006-2012 TomTom
Business listings data © Acxiom, 2012.
Map data © AND.
Property parcel data for USA. © CoreLogic Inc., 2012.
Satellite imagery data © DigitalGlobe, 2012.
Map and postal data © DMTI, 2012. This software contains Postal Code OM Data copied by Apple under a sub-license from DMTI Spatial Inc., a party directly licensed by Canada Post Corporation. The Canada Post Corporation file from which this data was copied is dated 2012.
Business listings data © Factual 2012.
Map data © Getchee, 2012.
© INCREMENT P CORP., 2012, http://www.incrementp.co.jp/gc01info/e/legal01.html.
Map data © Intermap, 2012.
Map data © LeadDog, 2012.
Business listings data © Localeze, 2012.
Mapping data for Australia and New Zealand. © MapData Services Pty Ltd., 2012, PSMA http://www.nowwhere.com.au/lic/NowWhereLic.htm.
Map data © MDA Information Systems, Inc., 2012.
Neighborhood data © Urban Mapping, 2012.
Map data © 2012 Waze.
âoeReviews from Yelpâ Yelp, 2012.
(CanVec)
© Department of Natural Resources Canada. All rights reserved.
http://www.geogratis.gc.ca/geogratis/en/index.html
(CGIAR-CSI SRTM)
CGIAR Consortium for Spatial Information, http://srtm.csi.cgiar.org/
Flickr Shapefiles Public Dataset, Version 1.0, http://www.flickr.com/
(GeoNames)
GeoNames and contributors, http://www.geonames.org.
(GlobCover)
© ESA 2010 and UCLouvain, http://www.esa.int/esaEO/index.html
National Aeronautics and Space Administration, http://www.nasa.gov
Contains Ordnance Survey data © Crown copyright and database right 2012. Contains Royal Mail data © Royal Mail copyright and database right 2012. http://www.ordnancesurvey.co.uk/oswebsite/
(OSDM)
© Commonwealth of Australia, 2012. This data has been used with the permission of the Commonwealth. The Commonwealth has not evaluated the data as altered and incorporated within this software, and therefore gives no warranty regarding its accuracy, completeness, currency or suitability for any particular purpose. http://spatial.gov.au
(OSM)
OpenStreetMap contributors, http://www.openstreetmap.org/
(StatCan)
Statistics Canada, http://www.statcan.gc.ca
(TIGER/Line® fi
John Gruber at Daring Fireball makes the best case I've seen for explaining the timing; that their contract would expire mid-way through the iOS6 cycle and Apple would be forced to re-negotiate "with their backs against the wall". Or in other words, the contract would not have lasted until iOS7 comes out, so it made more sense to push out a major change like this in iOS6 instead of cramming it into a point release like 6.1 or 6.2 (can you imagine the outcry if THAT happened? At least people expect x.0 releases to have some teething problems... point releases are expected to refine, polish, and bugfix)
"Mind, as manifested by the capacity to make choices, is to some extent present in every electron." -Freeman Dyson
They tried to renegotiate with Google. Apple wanted a few new things like turn-by-turn, and Google was asking for some stuff in exchange, like increased branding, that Apple wasn't willing to do. Unfortunately, I can't remember where the article I read this was. Anyhow, even if the timing for the contract renewal had worked out, they may not have been able to come to terms on the missing features. Things like turn-by-turn weren't needed (or rather weren't expected) in a smartphone mapping app in 2007, but by 2012 they were expected, and their absence in iOS was notable.