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How Noah Kagan Got Fired From Facebook and Lost $100 Million

First time accepted submitter abhi2012 writes "Noah Kagan, a former Facebook product manager, has written a brutally honest article about how and why he got fired from Facebook in 2006 and what he learned from it. The experience must be particularly painful, given that it eventually cost Kagan a $100 million fortune."

5 of 236 comments (clear)

  1. Re:Facebook has products? by GoodNewsJimDotCom · · Score: 5, Insightful

    Facebook took the old adage from the late 90s: Attract eyes and ears then you'll make money somehow.

    Nowadays there are ad networks that you can cash easy with this, but back in Google's time, it was like the underpants gnomes equation.

    The irony is Classmates.com was first on the scene for meeting your fellow highschoolers, but they charged you for the privilege!

    This teaches us one thing: Don't put any barriers in your website for adoption, even if the barrier is a paywall to profit you in the short run.

    I think this is why freemium games are coming into their own. You have more people playing, money from ads and some money from premium good sales, and if your game is good, more people will come play it than a traditional 60$ game.

  2. He didnt... by WGFCrafty · · Score: 5, Insightful

    He didn't lose the money when he got fired, I would say he lost it by not having a golden parachute.

    And he wasn't very insightful, I mean, he named 3 specific events and a SINGLE reason he thinks contributed to why he was fired.

    His reason is stupid. He's was a show-er (rigid non adapting thinker) and not a grow-er (some one who adapts and 'grows the brand') or a veteran (some one who grows a bunch).

    Completely arbitrary and meaningless stuff. He sounds like he was working in an environment where hyperbole sold, just apparently not for too long.

  3. wow by buddyglass · · Score: 5, Insightful
    I don't know the guy from Adam, but Kagan comes across as a bit of a douche. His lessons learned:

    1- Selfish. I wanted attention, I put myself before Facebook. I hosted events at the office, published things on this blog to get attention and used the brand more than I added to it. Lesson learned: The BEST way to get famous is make amazing stuff. That’s it. Not blogging, networking, etc.

    How about this lesson: be a little less superficial and worry about something besides getting famous.

    2- Marketing. The marketing team’s plan was not to do anything and the night before we opened Facebook to the professional market (anyone with a @microsoft.com, @dell.com, etc) I emailed TechCrunch to let Michael Arrington know to publish it in the morning. He ended up publishing it that night (I was at Coachella and will never again attend) before the actual product was released in the morning. I immediately notified the e-team and assumed full responsibility. Lesson learned: I don’t think what I did was that wrong since the marketing team did not do anything to promote our new features. My lesson learned was more I should have involved them instead of just going around them.

    Two lessons not learned: discretion and the ability to abide by someone else's decision when you disagree.

  4. Re:why do we care? by petsounds · · Score: 5, Insightful

    The single best take-home message in the post is nothing new, but have you truly internalized it? You are replaceable, and firing you would hurt you much more than the company.

    Generally, no. People are not replaceable. When you try to replace one person with another person who on paper seems to be equivalent, you will end up changing the company. At low-levels, the effect will generally be localized, although even at this level the Butterfly Effect can come into play. As you move up the pay scale, switching personnel can have more and more noticeable effects on the company. What role they are in tends to have different effects -- switching out people in a role of creating value for the company can change the company's value in an extreme way. Replacing middle managers tends more to have a multiplier effect on the value creators. And then there is the social dynamic one brings, which can cause huge problems within the company organism.

    I think an equivalency to your statement would be: you have no job security. And from an employer perspective: you have no security in retaining the people who give your company value. When either of these parties take those statements for granted, one or both parties will hurt from the loss.

  5. Re:Facebook has products? by tnk1 · · Score: 5, Insightful

    There's money in niche products, but things like broad social networks are not built on niches. When you have a social network, you either get as many people on it as possible, or you alternately find a smaller group who is willing to pay and capable of paying. This is not an easy task. And if they pay, you'd better have some first class service and content, preferably service because content these days is pretty easy to copy unless you are marketing something with a short shelf life.

    Something like Facebook was started for college students and spread to everybody. They did what they needed to do, which is market for mass appeal. I can't argue with what they did, although I do wonder how far they can take it. The craptastic IPO was just another signal that FB needs to do something or it may not fare so well in the near future.