Why Ultrabooks Are Falling Well Short of Intel's Targets

Posted by Soulskill on Tuesday October 2, 2012 @11:55AM from the not-leveraging-enough-synergies dept.

nk497 writes "When Paul Otellini announced Ultrabooks last year, he predicted they would grab 40% of the laptop market by this year. One analyst firm has said Ultrabooks will only make up 5% of the market this year, slashing its own sales predictions from 22m this year to 10.3m. However, IHS iSuppli said that Ultrabooks have a chance at success if manufacturers get prices down between $600 to $700 — a discount of as much as $400 on the average selling price of the devices — and they could still grab a third of the laptop market by 2016."

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Re:I think I may know the problem... by AnalogDreams · 2012-10-02 12:27 · Score: 5, Informative

That is correct. They have to have certain Intel processors in addition to meeting height, weight, battery and storage performance guidelines.
Re:The reason is simple. by dbraden · 2012-10-02 14:02 · Score: 5, Informative

A "so called" Retina Macbook Air 13"
No need to imply that the Macbook Air 13" falsely claims to have a Retina Display. No one is saying it does. The only one that has that option is the 15" MacBook Pro.