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Advertisers Blast Microsoft Over IE Default Privacy Settings

theodp writes "GeekWire reports that Microsoft is sticking to its decision to implement 'Do-Not-Track' as the default for IE 10, despite drawing the ire of corporate America, the Apache Software Foundation, and the FTC Chairman. Representatives of a veritable Who's Who of Corporate America — e.g., GM, IBM, BofA, Walmart, Merck, Allstate, AT&T, Motorola — signed off on a letter blasting Microsoft for its choice. 'By presenting Do Not Track with a default on,' the alliance argues, 'Microsoft is making the wrong choice for consumers.' The group reminds Microsoft that Apache — whose Platinum Sponsors have branded Microsoft's actions a deliberate abuse of open standards and designed its software to ignore the 'do-not-track' setting if the browser reaching it is IE 10. It also claims that the FTC Chairman, formerly supportive of Microsoft's privacy efforts, now recognizes 'the harm to consumers that Microsoft's decision could create.'"

15 of 558 comments (clear)

  1. Harm to consumers by Vintowin · · Score: 5, Interesting

    'the harm to consumers that Microsoft's decision could create.'" The only harm is to these business' pocketbooks.. For once I'm on MS side in this matter...

    1. Re:Harm to consumers by cerberusss · · Score: 5, Interesting

      If you're on the side of MS in this matter, then you are against the industry effort to create a Do Not Track standard.

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    2. Re:Harm to consumers by Anonymous Coward · · Score: 5, Insightful

      If the industry effort is opt in to privacy then damn right I am against it. If the standard demands opt in only then the standard is wrong and should be ignored and if sites decide to ignore the DNT tag then it is time for regulators to step in.

    3. Re:Harm to consumers by neokushan · · Score: 5, Interesting

      Wrll see here's the thing, "Do not track" according to the advertisers doesn't actually mean "Do not track" but instead means "Don't send me targeted ads". In other words, regardless as to your choice of opting in or not, you're still going to get tracked anyway - regardless of browser.

      http://www.theatlantic.com/technology/archive/2012/03/the-advertising-industrys-definition-of-do-not-track-doesnt-make-sense/255285/

      The advertising group, however, defines it as forbidding the serving of targeted ads to individuals but not prohibiting the collection of data.

      If you ask me, that's the real bullshit move here, not Microsoft's.

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    4. Re:Harm to consumers by terjeber · · Score: 5, Interesting

      All the people supporting MS might as well just say "DNT opt-in wasn't good enough for me

      This is wrong. MS has DNT as opt-in, and they clearly and specifically notifies the user of this on install. This has been well documented. Fielding is wrong here. Doubly so, since his patch would not only affect the people who didn't opt in (they do not exist) it would also affect people like me who specifically wanted DNT on. As I mentioned in another posting, this makes Apache (actually anyone using it with Fielding's patch) a law-breaker in Europe and liable for massive law suits. If Fielding persists, Apache is in serious trouble in Europe for sure, it would basically become an impossible to use piece of junk. I find it sad that Fielding's ego is of such a size that he can not admit he was wrong, but would rather drag Apache's name through the mud than admit as much.

  2. Re:Microsoft cares about privacy by cayenne8 · · Score: 5, Insightful
    Ok riddle me this.....

    Exactly how would this be a detriment to the users?

    Everyone out there that objects to 'not being tracked' for advertisement purposes please raise their hands....

    [crickets chirping]

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  3. My brain hurts! by bradley13 · · Score: 5, Insightful

    Microsoft doing something right, standing up to government and industry. The cognitive dissonance makes my brain hurt...

    That the FTC sees "harm to consumers" just shows that the FTC is a revolving door for industry lobbyists. I mean, it's like putting every new number on the "do not call" list, and requiring consumers to opt-in to intrusive advertising. How horrible that would be! /sarcasm

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  4. Re:Microsoft cares about privacy by shoemilk · · Score: 5, Insightful
    I just finished reading the letter and found it disgusting. If you took it out of "the internet" and put it in the real world things like

    By setting the Internet Explorer browser to block data collection, Microsoft’s action could potentially eliminate the ability to collect web viewing data of up to 43 percent of the browsers used by Americans.

    would read more like

    By setting the curtains to closed by default, Microsoft’s action could potentially eliminate the ability to peep through windows of up to 43 percent of the houses used by Americans.

    To top it off, they have gems like this

    A simple example of advertising in the television medium makes this point clear. If consumers were presented a choice of whether they want advertisements on network television to be broadcast, consumers would likely choose “no advertising.” But if 43 percent of American households were removed from the television advertising audience, consumers collectively would suffer because network television as we know it would no longer be a viable business model.

    They're acting like MS is installing adblock and turning it on by default. What MS is doing is making the internet more like TV, where the adds are dumb and have to be generally targeted at the type of site, as opposed to creepily personalized.

  5. To everyone who doesn't understand... by L4t3r4lu5 · · Score: 5, Informative

    It is not mandatory for advertisers to honour the "Do not track" flag. Internet users need to turn the option on themselves, or they have not expressed their desire to not be trackedthemselves, only to accept the default settings as Microsoft deems fit.

    If Microsoft enable it by default, it definitely won't be honoured. If it is only set by the actions of the user, it might be honoured. Now Microsoft decides to piss in the advertiser's cornflakes and expects them to still eat them. Nice job.

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  6. Re:Just ask by gsslay · · Score: 5, Insightful

    And I'm sure 90% will say "Huh?" and click the nearest button to make the question go away.

  7. Put Yourself in the Shoes of a Greedy Rich Bastard by eldavojohn · · Score: 5, Insightful

    'the harm to consumers that Microsoft's decision could create.'" The only harm is to these business' pocketbooks.. For once I'm on MS side in this matter...

    No, no, you see, you need to look at this from the "trickle down" aspect of economics. See, corporations are good, you need to give them a lot of money and then they in turn give that to Americans via jobs and opportunities. So the best way for them to get money is to be able to track consumers so we need to make sure that consumers can be tracked. Ideally, it would be illegal for people to own bank accounts or liquid cash and everyone would basically spend their paycheck within a few days of getting it. And they would spend it online and all the corporations would know where everyone was spending every dollar. That way, the money can work as hard as possible for society by being in corporations' pockets. And then unemployment would be really low because there would be a lot of jobs with all this extra money in corporations. Because they're undeniably good entities and they have more rights than you do because you're not supplying jobs to yourselves, the corporations are.

    Why else would it be illegal for you to record every site and place your neighbor visits without their consent but be completely legal and, in fact, desired to allow a faceless corporation to do it? Duh, because we as a completely screwed up society have given the richer entities more rights than an average citizen.

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  8. Re:Microsoft cares about privacy by Sanity · · Score: 5, Informative

    Because it renders "Do Not Track" useless. Apache is already ignoring Do Not Track if it detects that you are using IE10. It's a boneheaded move on Microsoft's part.

  9. Re:Microsoft cares about privacy by tqk · · Score: 5, Insightful

    So it could be argued that having 'do not track' as a default setting is more representative ...

    It should be argued!

    It just goes to show how out of step we supposedly knowlegeable users are from the web as it is today. Apache, et al, believe it it's an advertising vehicle and that's the way it's supposed to be because a lot of the web is driven by advertising.

    The web was not designed to enable advertising. It was designed to disseminate information easily.

    This is about the first time I find myself defending Microsoft in decades. They got this right. Apache and its ilk should ask the users whether they "wish to see a richer, more personalized web experience by enabling the sending of the user's personal web surfing history to select websites" if they want this.
     
      DNT should be the default. WTF do they think DNT means, ffs?!? It means we don't like it to be a surveillance based society by default!

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  10. Re:So you admit tracking is bad for customers by Grishnakh · · Score: 5, Informative

    The only problem I see with MS's actions is that, according to some other posts here, the standard says that DNT must be non-default. So by making it default, they're breaking the standard. I'm all for not-tracking, but if everyone's agreed to a certain standard and that it must be implemented a certain way, then they should follow that or else try to get it changed (good luck).

    Seems to me that MS could get around this by having something in Windows that pops up the first time someone starts up IE, which asks them "do you want to enable Do Not Track?", with the "No" box being checked by default, but forcing the user to click "OK" to select this, and allowing them to select the "Yes" box first if they want.

  11. Re:Microsoft cares about privacy by erp_consultant · · Score: 5, Insightful

    Right on. I ran out of Mod points or you would be getting one from me for that post. Since when is using the internet an implicit agreement to track my every move? If others don't mind then fine but I want to have the choice and the default option should always be opt out unless I specify otherwise. Microsoft did get it right here and I hope that the other browsers follow suit. I'm not the biggest MS fan either but I give them credit where credit is due.