Television Network Embeds Android Device In Magazine Ads

Posted by ryuzaki0 on Thursday October 4, 2012 @11:50AM from the calling-all-ads dept.

Revotron writes "Readers of Entertainment Weekly might be shocked to find their magazine is a good bit heavier than normal this week. US-based broadcaster CW placed an ad in Entertainment Weekly which uses a fully-functional 3G Android device, a T-Mobile SIM card, and a specialized app to display short video advertisements along with the CW Twitter feed. Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera to give us all the gory details as they tore it down piece-by-piece to discover the inner workings of CW's new ad."

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Where are they? by Beavertank · 2012-10-04 11:55 · Score: 5, Informative

Yes, but only 1000 of the magazines contain the electronic ad, and unfortunately they seem to be hard to come by. I've looked everywhere and have yet to find one.
1. Re:Where are they? by qubezz · 2012-10-04 12:48 · Score: 5, Informative
  
  News of the insert was posted on September 23, so this news is hitting slashdot kinda late to actually find one. Word is that they were just in NY and LA.
Link to the article and video by Paska · 2012-10-04 11:58 · Score: 4, Informative

Here's the direct link to the actual article and video: http://mashable.com/2012/10/02/ew-has-smartphone-inside/#92851Some-Chinese