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Ad Group Says Internet Accounts For 5.1M US Jobs, 3.7% of GDP

lpress writes "A Harvard Business School study sponsored by the Interactive Advertising Bureau shows that the ad-supported Internet is responsible for 5.1 million jobs in the U.S. — two million direct and 3.1 million indirect. They report that the Internet accounted for 3.7% of 2011 GDP. The research, development and procurement that launched the Internet back in the 1970s and 1980s cost the US taxpayers $124.5 million at the time — not a bad investment!" Your calculations may vary.

13 of 73 comments (clear)

  1. Adblock by Ironchew · · Score: 4, Funny

    So does that mean my Adblock Plus/NoScript combo is killing jobs?

    If so, I'm too satisfied with my ad-free internet to really give a damn.

    1. Re:Adblock by lightknight · · Score: 2

      You wouldn't download a car, would you? Well, that's what you're doing when you use adblock on the internet.

      --
      I am John Hurt.
  2. Much larger than the movie and music industries by innocent_white_lamb · · Score: 5, Insightful

    So the employment is much larger than the movie and music industries.

    And the video game industry is also larger than movies and music.

    Why is the tail always doing the barking for the dog again?

    --
    If you're a zombie and you know it, bite your friend!
    1. Re:Much larger than the movie and music industries by Hentes · · Score: 2

      The IT industry is divided, while the movie and music industries form a strong cartel.

    2. Re:Much larger than the movie and music industries by theCoder · · Score: 2

      It's not the music and movie industries that control the debate (if there were one). Sure, they try, but it is the various news media programs out there which tell everyone about the "piracy problem". The news programs which only give one side, that copyright is a great thing and that pirates are stealing money out of starving artists hands.

      Of course, the news media themselves have a vested interest in stronger copyright, since they directly benefit from that copyright. Whether MSNBC, the New York Times, NPR, or Fox News, all of them make their living peddling copyrighted goods that they created. Why would any of them favor a policy or a candidate that would want to limit their (perceived) ability to make money?

      It doesn't help that copyright law makes the average person's eyes glaze over faster than a discussion on tax policy, so they just go with whatever the news person on TV told them. They wouldn't lie to make money, would they?

      --
      "Save the whales, feed the hungry, free the mallocs" -- author unknown
  3. This is sad by DaMattster · · Score: 4, Insightful

    This is just indicative of how our society is going downhill. America cannot be viable long term on a service-based economy. We must do more manufacturing. Those that own the means of production have the ability to rapidly innovate. If we don't stem the tide of partisan corruption and sending manufacturing overseas, the United States is going to go the way of Rome and our future will be studying us in textbooks much like we study Ancient Rome.

    1. Re:This is sad by misexistentialist · · Score: 2

      Obviously manufacturing companies aren't using enough unpaid interns. Now that many college graduates have no hope of ever paying back their loans, a labor commitment should be added to the contract in lieu of interest.

  4. Proper Headline by MSTCrow5429 · · Score: 2

    Harvard Business School Study Sponsored by Ad Group Says Internet Accounts For 5.1M US Jobs, 3.7% of GDP

    --
    Slashdot: Playing Favorites Since 1997
  5. Re:"Ad-supported internet" by rgbrenner · · Score: 2

    users support the internet? Maybe the ecommerce side.. but the content websites? really?

    how much have you paid to slashdot today?

    Why is there no subscription mark next to your UID? Is slashdot not worthy of your support?

    If you haven't paid anything, then how are you supporting it?

    slashdot requires 16 web servers, 7 db servers, 2 db read-only servers, 2 load balancers, and 3 misc systems.
    http://slashdot.org/story/07/10/18/1641203/slashdots-setup-part-1--hardware

    How much of that hardware did you pay for with your "support"?

    Large websites are not free. Where is the money suppose to come from?

  6. Inefficient Jobs Cost GDP by Bob9113 · · Score: 3

    Like the music industry, the advertising industry is using jobs numbers to imply that they are inherently good. Like the music industry, there is an ideal level of their product -- the level at which it maximizes the long-run GDP growth rate. Beyond that point, increasing employment in their industry harms GDP growth by applying resources (labor in this case) beyond the efficient allocation level.

    The music industry has a government granted monopoly in copyright. When that grant becomes too powerful, the industry consumes more resources than is efficient and is a net drag on the economy. Their employment numbers climb while their net contribution to the economy becomes negative.

    Advertising, at its worst, distorts consumer behavior and causes unearned cashflow. This unearned cashflow causes corporations to focus their product development on features that advertise well even if they do not result in genuine customer satisfaction, resulting in a net drag on the economy. A portion of the distorted cashflow is channeled back into advertising to keep the distortion running despite negative customer experieneces. As employment in advertising rises past the efficient level, each additional job represents a net cost to the economy.

    In any industry, not just those two mentioned, there is a GDP maximizing level of employment. Going beyond that point costs us all in the long run. In traditional industries, that point is defined by the guns versus butter balance. But that is only an upper bound. In industries that have a structural inefficiency, like government granted regulatory monopolies or the potential to distort consumer behavior, the balancing point is reached at a lower level. In those industries, using employement as a measure of societal benefit is particularly perilous.

  7. Re:"Ad-supported internet" by betterunixthanunix · · Score: 3, Insightful

    how much have you paid to slashdot today?

    Slashdot is well known and popular because of its users -- people come here to read comments and have discussions, to the point where they need to be reminded to read the articles. Slashdot does not need to pay people to write things, moderate, etc. This is an online community, not some curated experience.

    slashdot requires 16 web servers, 7 db servers, 2 db read-only servers, 2 load balancers, and 3 misc systems.

    I manage that many computers in my spare time, and unlike the systems I voluntarily deal with, Slashdot only needs a handful of applications to work (you might even say Slashdot only needs one application to work, but I suspect this is divided into several parts). Slashdot has a high load to deal with, but you are not talking about users running arbitrary applications.

    If anything, I would say that Slashdot-style websites would be the winners if everyone installed ABP. Websites where the only operating costs are keeping a handful of servers online are websites whose costs can be covered by other means if necessary -- micropayments, merchandising, etc. If that is impossible, then the web needs to start being decentralized, users participating in serving the websites they visit (a P2P revival, built right into your browser).

    So yeah, the users support Slashdot, because if we were not commenting on articles and arguing with each other then nobody would visit Slashdot.

    --
    Palm trees and 8
  8. Why the Swiss example has problems by Paul+Fernhout · · Score: 3, Interesting

    Switzerland is a terrible example because it is a relatively small country with a large banking sector that essentially prospered in part by skimming a percentage off of huge global economic flows (including historically shielding transactions of dubious legality via their privacy laws). Such a pattern of success can't work that way for everyone, as nice a country as Switzerland may be in many respects..
    http://en.wikipedia.org/wiki/Economy_of_Switzerland

    The central issue regardless of what jobs people do is that so much wealth has become concentrated in so few hands. This has happened in big part because the value of automated capital managed by large bureaucratic systems with monopolies over markets is triumphing over the value of individual human labor. See Marshall Brain's "Robotic Nation" article for more details:
    http://marshallbrain.com/robotic-nation.htm

    You can't have a "service" economy when robotics and AI is better than most people for most tasks. You can't have a service economy when most things become manufactured so well they don't need much servicing or it is just cheaper to replace them with new things fresh from the automated factory.

    That said, I feel that your other points on the US/Roman comparison are insightful.

    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
  9. Re:yeah, whatever by overlordofmu · · Score: 2

    Would you like to purchase an extended warrantee on your shopping in peace experience?