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Microsoft Surface Pricing Goes Toe-to-Toe With Apple iPad
Nerval's Lobster writes "Microsoft has finally revealed the pricing of its upcoming Surface tablet to a small group of journalists, including Time's Harry McCracken, who wrote in an Oct. 16 posting that the device's 32GB version will retail for $499 (or $599 with the flexible keyboard cover) and the 64GB one for $699 (cover included). Preorders will apparently begin by midday Oct. 16. Microsoft unveiled Surface over the summer but kept the pricing a secret until now. That information vacuum led some to hope against hope that Microsoft would attempt something radical and price Surface extraordinarily low—$199, perhaps—in an attempt to undercut Apple's iPad. While that didn't happen, Surface at least matches its biggest rival's low- and high-end price points. The WiFi-only, 16GB version of the iPad retails for $499, while the WiFi-only, 64GB version costs $699 (iPads with a cellular connection cost a bit more)."
A related article at BGR explains why the Surface is Microsoft's latest attempt to re-invent itself.
targeting the existing 1.3 billion Windows users.
I wonder how many Windows users will mistakenly buy a Surface tablet expecting it to run their "Windows" application/gaming software.
You're right, when it comes to the consumer market. But Microsoft is still firmly entrenched in business. I predict large corporations will eat up Microsoft's new tablet.
Yeah. Microsoft is like RIM. Entrenched in business. They have nothing to worry about from Apple.
Right now MS Office compatibility, lack of mouse support and USB host file access on an iPad are the only things stopping me from taking away the laptops from our sales force, so for now they're getting both a laptop and an iPad. They're all leaving their laptops at home and using them at the end of the day.
Apple have every chance to kill Microsoft if they so choose, they just don't know it yet.
If they are keeping the Tegra3 and 2GB of memory, which I've read of before, the MS tablets have some advantages over the iPad3.
The Surface will only have a 1280x720 display, compared to the iPad's 2048x1536 – and the Surface actually has a *larger* screen. That's a huge difference, apparent at first glance – anyone with 20/20 eyesight can see the massive advantage of the iPad 3 over a low-DPI tablet. In contrast, the processor and RAM advantages of the Surface are buried in a spec sheet and will not even be noticed by most prospective buyers (who, remember, aren't all geeks and in many cases wouldn't know what Tegra 3 even meant.) Besides, who knows if some of that extra capacity is necessary just to run WinRT? There's no telling if it is as streamlined as Android and iOS – they may have had to throw hardware at it just to get it up to par.
I had high hopes for the Surface...if only to keep Apple and Google and Amazon honest. But the $499 price is a complete non-starter. First of all, if you want the cover/keyboard you have to fork over an additional $100. Seems a little steep to me. $50 is more like it. Secondly, when you buy one of the other tablets you're buying into a vast ecosystem of apps. Microsoft? They have relatively little to offer. Sure they have Office but this is supposed to be a consumer tablet, not a corporate tablet.
Unless you are just a huge Microsoft fan to begin with I don't see any compelling reason to buy one of these. You can get an iPad with vastly more apps to choose from. You can buy an Android tablet for much the same reason, and cheaper to boot. You can buy an Amazon tablet for half the price and, if you have a Prime membership, access to tons of movies TV and books.
I was hoping that MS would price it at $399, including keyboard/cover. That would give them a fighting chance against the other guys. Even if they have to sell it at a loss at least they can get them in peoples hands and give developers an audience to write for. As it stands now, this will be Touchpad II.