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In UK, Apple Must Run Ad Apologizing to Samsung

sfcrazy writes "Apple has lost is appeal in a UK court against Samsung's Galaxy Tab. The court of appeals has upheld its previous judgment that Samsung did not infringe on any Apple design. According to the order Apple will have to run an ads in leading UK newspapers as well its own website stating that Samsung did not infringes its products. To ensure that the ad is visible the court also ordered that the text of the ad must not be in a font size smaller than Ariel 14. Apple will have to run the ad on its site for a period of one month."

34 of 190 comments (clear)

  1. This is why by aglider · · Score: 5, Insightful

    Britannia rules!

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    1. Re:This is why by AmiMoJo · · Score: 5, Insightful

      Apple brought it on themselves. They went around making these untrue claims and now the court is telling them to undo that damage. Restorative justice.

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    2. Re:This is why by jkrise · · Score: 3, Informative

      Yes. Not only the customers, even the judges (I'm thinking about you, Lucy Koh) are not complete idiots in the UK.

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    3. Re:This is why by Anonymous Coward · · Score: 5, Informative

      Having a trial doesn't mean that at all, losing it, on the other hand, does*.

      * - Unless you win your appeal. Which Apple didn't.

    4. Re:This is why by wonkey_monkey · · Score: 3, Funny

      (I'm thinking about you, Lucy Koh)

      Here comes a restraining order...

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    5. Re:This is why by cygnwolf · · Score: 4, Insightful

      Noo, In this case the court is saying that Apples claims WERE untrue, when Apple not only filed, but went to press detailing it's claims of copyright infringement. This was originally a finding against the plaintiff. But yes, the judge says their claims were untrue, and now apple had to apologize.

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  2. The ruling itself by ais523 · · Score: 5, Interesting

    I just came here after finishing reading the ruling itself, [2012] EWCA Civ 1339. I find UK legalese rather easier to read than US legalese (not being a lawyer), and it's interestingly informal in some parts. It's also quite informative (the judges pointed out specifically which differences they found to be relevant, such as the iPad's registered design being intentionally symmetrical, and the Galaxy Tab having an obvious intended orientation due to the addition of the word "SAMSUNG").

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    1. Re:The ruling itself by symes · · Score: 5, Funny

      I kind of read some sub-text there - that the two tablets are not similar because one is obviously from Samsung.

    2. Re:The ruling itself by Anonymous Coward · · Score: 5, Insightful

      Actually it's worth bearing in mind that the Apple product is also substantially from Samsung. Many of the components come from Samsung and Apple could never have achieved their form factor if not for Samsung's technology. However, there is nothing made by Apple in any Samsung product. Now... who's the innovator ?

    3. Re:The ruling itself by mvdwege · · Score: 4, Interesting

      I really like the observation that whether or not Samsung copied the iPad is immaterial, because the iPad does not conform to the registered design either.

      Mart

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    4. Re:The ruling itself by FatLittleMonkey · · Score: 3, Informative

      Samsung wouldn't have gone very far unless the Middle Eastern oil companies provided them with petrochemicals for the Galaxy's plastic cover. However, there is nothing made by Samsung in any product supplied by the said companies. Now...who is the innovator?

      Bet you a shiny dollar there is.

      Samsung Heavy Industries.

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  3. Unfortunately, Ariel has an install base of .001% by Anonymous Coward · · Score: 5, Funny

    The apology message will render like wingding symbols for most...

  4. Font size yes, but ... by Alain+Williams · · Score: 5, Informative

    To ensure that the ad is visible the court also ordered that the text of the ad must not be in a font size smaller than Ariel 14. Apple will have to run the ad on its site for a period of one month.

    the court forgot to specify that Apple could not use the same text & background colours!

    Apple did win a concession: they were originally ordered to have it on the web site for 6 months, this was reduced to 1 month.

  5. Never my wildest dreams! by davydagger · · Score: 4, Insightful

    This is awesome, but I'd never expect this in a million years

    this needs to happen in the US as well.

    Next Steve Ballmer needs to apologize to Linux Tovalds for calling his works a "virus"

    1. Re:Never my wildest dreams! by TheGratefulNet · · Score: 4, Insightful

      Microsoft and now Apple seem to think: It's not merely enough for us to succeed. Everyone else must fail!

      nah, that's just modern western capitalism. all companies strive for that, in fact.

      it really is a cold world out there, when its a 'survival of the fittest' in the cruel and amoral business world.

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    2. Re:Never my wildest dreams! by SvnLyrBrto · · Score: 3, Insightful

      Eh?

      An inherent part of competition and an inherent part of winning *IS* that your opponent loses. It's not just Microsoft and Apple, and it's not just in business. Video games, sports, card and casino games, the courtroom elections... the ideal outcomes all involve a clear winner and a clear loser.

      In how many sports do the teams play to tie? Hay many sports don't have some sort of overtime to fix a tie at the end of regulation play?

      Do you thing Google *does't* want to boot-stomp Bing into the dirt? Do you think they *don't* want gmail to crush hotmail?

      Obama and Romney can't BOTH be elected president, come November.

      Hell... even the very court case we're discussing is an example.... Samsung won, Apple lost.

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  6. Re:Unfortunately, Ariel has an install base of .00 by Revotron · · Score: 4, Funny

    So, it would look like the Slashdot logo?

  7. Re:Ariel? by scdeimos · · Score: 3, Informative

    It's a typo in the linked story. Item 64 of the ruling specifies Arial 11pt and Arial 14pt for particular things: http://www.bailii.org/ew/cases/EWCA/Civ/2012/1339.html

  8. Unique? by jythie · · Score: 4, Insightful

    Crap, it ate my first comment.... ok, trying again.

    I am curious, if anyone knows, how common of a stipulation is this in the UK? This is the first I have heard about such a thing. If it is not common (which I suspect) I wonder what made this particular case worthy of it... did the judge hate Apple? Did Samsung have someone with political clout in their pocket?

    While it was high profile and fed into the technie anti-Apple attitude, this really was not an outrageous case by a long shot. If nothing else it was a trial between equals, two companies that had the experience and resources to go through with it.. neither is really all that deserving of a special apology or shaming. Where are the court mandated apologies from transnationals that use their armies of lawyers to crush smaller opponents by bankrupting them with legal costs? Where are the court mandated apologies from patent trolls that prey on companies too small to even have a legal team and have to 'settle' to be left alone? Where are the apologies from companies that use local political leverage to twist the laws around their business and make the environment inhospitable to competition? Seems there is a long list of apologies that should happen before this joke.

    1. Re:Unique? by Xest · · Score: 3, Interesting

      It's normal, it's just rare that you have a company quite as prominent as Apple making such an idiotic claim in the first place.

      This sort of thing usually affects smaller fly by night companies that are basically either trying to increase marketshare by lying, or generally just trying to swindle customers, or troll competitors.

      IIRC a relatively recent example though that was a bit more prominent was one of the UK's major supermarkets (Tesco I think?) being forced to advertise that their prices weren't whatever percentage cheaper they claimed they were than their competitors.

      We do have somewhat of a culture of it generally though, every once in a while before a TV programme starts you will see a statement by the broadcaster apologising for something they broadcast that was unfair or incorrect because they'd been found to be lying/exagerating and creating a false impression about someone or something they were supposedly providing a factual documentary about. When they are forced to make such apologies they're generally forced to make them at the start/end of the same timeslot in which they made the original misrepresentation. So if they defame someone unfairly in prime time for example, then they'll be expected to publicly apologise in the same prime time slot.

  9. Re:Ariel? by Desler · · Score: 5, Funny

    Maybe it's the font of the Little Mermaid?

  10. Re:If the verdict was the opposite... by mwvdlee · · Score: 5, Interesting

    Lets not forget which party started the lawsuit here.
    You think it'd be fair for Apple to just be able to walk away after falsely (proven in court) accusing Samsung of patent infringement and causing negative publicity for Samsung?
    If Apple could walk away freely, what would prevent Apple from filing court cases against every single competing product?

    It's an issue of balance:
    Scenario 1: "Banned from selling a product" vs. "Nothing changes"
    Scenario 2: "Banned from selling a product" vs. "Public apology"

    Which do you think is most fair?

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  11. Re:Ariel? by DickBreath · · Score: 4, Insightful

    The court should have specified the size in relation to other important elements on the web page.

    It must be the larger of:
    1. at least half the size of the largest headlines, Apple branding, or product names
    2. twice the size of the smallest headlines, Apple branding, or product names

    That sort of specification helps eliminate creative interpretations of the court's order.

    Of course if the court considers its order to have been violated, there can always be sanctions. A just sanction would be to re-impose the requirement of running the ad, all over again from the start, with new conditions attached. Oh, and pay the court a fine that doubles each day until the new ad meets the court's orders. Now how long do you want to play creative interpretation with the court's orders?

    In short, courts don't generally take kindly to creative interpretation of their orders. We'll see how creative Apple wants to be with the "Aerial 14 point font". Just run the ad and get it over with.

    Yes, your honor, but that DIV element had a zoom CSS rule applied. I hope that would go about as well as: Your honor! I wasn't texting while driving, I was updating my facebook status about these new shoes I just bought!

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  12. It shouldn't be hard for Apple by Chrisq · · Score: 4, Interesting

    I am not an Apple fan, but since the judge himsef said at that Samsung's devices were not as "cool" because they lacked Apple's "extreme simplicity" I think Apple can come up with an apology that will not hurt. I imagine they will apologise for "overestimating the Samsung device but now rightly see that it lacks the superiour design aspects of the iPad".

    1. Re:It shouldn't be hard for Apple by NatasRevol · · Score: 3, Insightful

      Apple will definitely go down this road.

      The judge gave clear language on how to display the apology, but not on what the apology should entail.

      Something like:

      "We apologize for implying that any Samsung product was as sleek or as easy to use as the (link to ipad page)Apple iPad.(\link)"

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  13. Simple Design by morgauxo · · Score: 5, Insightful

    "The judge actually criticized Samsung's design by stating that they 'do not have the same understated and extreme simplicity which is possessed by the Apple design.'"

    Ever since the first iPods became popular I haven't understood this obsession with simplicity. I do get it that there are more non-geeks than geeks out there and that the non-geeks don't want to have to work to learn how to use anything. Still.. I want my stuff to actually do something, doesn't everyone? How can it be easier to accomplish a task of a certain complexity with fewer and fewer controls? For example, going back to MP3 players, if I want to pick a playlist from my music collection of just the songs I am in the mood for at this time how do I do this with just one rotating control? I'm guessing what is really happening is that people have a low expectation of what their devices should do but also don't have the imagination to realize that expectation is low

    What I really don't get is that the rest of the industry just tries to copy it rather than attack it. Yes, Apple has a huge market of simplicity hungry people with money to spend. Guess what... imitate that simplicity, through copying or through your own desings and you still aren't Apple! Nobody is going to out Apple Apple because even if you do the inertia is all Apple's anyway.

    Instead, why hasn't anybody tried building the market for non simlistic devices? I can imagine there being some pretty great marketing campaign opportunities in that. For example.. how about a commercial where a hipster looking guy is showing off his shiny new car with it's sexy extreme simplicity elegance to his friends and the girl he obviously wants to impress. It's so simple, there is just one button. He presses the button and the car promply crashes because there is no wheel to steer it! At the end you hear an announcer say "Android - because it's not TOO simple" or some similar but more polished tag line.

    1. Re:Simple Design by Dixie_Flatline · · Score: 4, Informative

      Wait, why are the magnetic connectors bad? Everyone should have those. They solve a problem--accidentally snagging a cable and dragging stuff onto the ground--that's a REAL problem, with a really great design. (It's not Apple's idea, BTW. Hot grease cookers and hot water dispensers have had this for ages for similar reasons.)

      I see someone pull their headphones onto the ground at my office literally 5 or 6 times a day. It's a dumb problem, but it's so common. It's the same reason why the XBox has a break-away cable.

  14. Re:grammar error in link by crazyjj · · Score: 3, Funny

    Hey now, I have it on good authority that over half of the /. editorial staff can now say their ABC's without even humming the song.

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  15. I can see it now... by EvilSS · · Score: 4, Insightful

    "We're Sorry. We thought that Samsung had copied our patented design, but according to a ruling by a court of law, Samsung's devices have been found to not be cool enough to be considered copies of ours. We sincerely apologize to Samsung and their uncool products." In 32 point font on the front page.

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  16. Re:grammar error in link by cygnwolf · · Score: 3, Informative

    Actually, that typo is copied directly from TFA... So Mucktware doesn't proofread.....

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  17. Re:Here's an idea! by rtb61 · · Score: 3, Funny

    OK "Upon review it was found that the Samsung Galaxy Tab was not a copy of the iPad, it was a largely *inferior product which really only bared cursory visual similarities to the vastly *superior iPad. Apple only wanted to protect it's loyal customer from wasting time and money buying an *inferior product"

    Where the words inferior and superior appear, they relate not to the quality of the products just to the profit generated by Apple.

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  18. Re:If the verdict was the opposite... by Theaetetus · · Score: 3, Insightful

    Lets not forget which party started the lawsuit here. You think it'd be fair for Apple to just be able to walk away after falsely (proven in court) accusing Samsung of patent infringement and causing negative publicity for Samsung?

    Except that they successfully (proven in court) accused Samsung of patent infringement in Germany. That's why this ruling is a little odd. Sure, jurisdictions have different standards and the patents involved here are slightly different, but requiring a public statement that can be interpreted to be cross-jurisdictional is unusual.

  19. Re:Ariel? by truedfx · · Score: 3, Informative

    14pt is a fixed size, independent of resolution. 1pt is 1/72 inch (12 points per pica, 6 picas per inch).

  20. Copying? by Gonoff · · Score: 4, Informative

    They can only do that by using the redefined meaning of the word "copy".

    If Apple does something, it, by definition, is original. They cannot be copying. If you accuse them of it, you obviously do not know what the word means.
    If you are a competitor, you are copying their stuff. If you say you are not because you were using the idea 10 years before Apple did, you still do not correctly understand the word.
    Copying means doing anything that may affect their profits - nothing else. You could make a spherical phone with 32 hexagonal buttons, a crescent shaped screen, had a UI based on Lcars and Apple would still sue for copying you if it was faster, cheaper and easier to use and outsold them.

    The more traditional meaning of "copying" is being phased out by apple now then?

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