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At $250, New Chromebook Means Competition For Tablets, Netbooks, Ultrabooks

Google's new ARM-powered Chromebook isn't a lot of things: it isn't a full-fledged laptop, it's not a tablet (doesn't even have a touch screen); and by design it's not very good as a stand-alone device. Eric Lai at ZDNet, though, thinks Chromebooks are (with the price drop that accompanies the newest version) a good fit for business customers, at least "for white-collar employees and other workers who rarely stray away from their corporate campus and its Wi-Fi network." Lai lists some interesting large-scale rollouts with Chromebooks, including 19,000 of them in a South Carolina school district. Schools probably especially like the control that ChromeOS means for the laptops they administer. For those who'd like to have a more conventional but still lightweight ARM laptop, I wonder how quickly the ARM variant of Ubuntu will land on the new version. (Looks like I'm not the only one to leap to that thought.)

35 of 283 comments (clear)

  1. I don't get it by tommeke100 · · Score: 4, Insightful

    so what?!
    How is this different from any generic netbook that comes out around the same price range (with a x86 processor may I add)?

    1. Re:I don't get it by Anonymous Coward · · Score: 5, Funny

      You get the CLOUD, son. The CLOUD. All your data can be stored in the CLOUD. The processor is not relevant. Cycles per second doesn't matter when you data is instantly accessible in the CLOUD. At our fingertips. We can scan, parse, and not store any data. Promise.

    2. Re:I don't get it by Tough+Love · · Score: 4, Insightful

      How is this different from any generic netbook that comes out around the same price range (with a x86 processor may I add)?

      Power-efficient ARM setup with modest sized SSD and crippled OS. Just needs a proper Linux install to make a cheap and useful geek trophy. Subsized by Google, what's not to like about that. I wonder if it requires prorietary modules or firmware.

      And I wonder how long Google will continue beating this dead horse.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    3. Re:I don't get it by The+MAZZTer · · Score: 5, Insightful

      It's all about Chrome OS.

      1. No need for anti-malware... it runs a super-locked down variant of Linux. OS partition is mounted read-only and hash checks are done on every boot so it would be much more difficult for malware to get a foothold.
      2. Setup is fast and easy, with few more steps than Google Chrome's setup itself on other OSs. Even if you somehow break everything recovery is as easy as you would expect (get SD card/USB drive, run a Google tool on it, then boot the Chromebook from it to flash the system.
      3. Updates are as seamless and as easy as the Chrome browser does them.
      4. Everything is stored in the cloud so backups and data loss isn't a concern.
      5. It's just a browser with a minimal OS shell around it, so things are speedy, so the hardware can be on the light side and save a few dollars without sacrificing as much performance as if you loaded Ubuntu or Windows on it (I can personally confirm for the Cr48 that Chrome OS is much speedier than Ubuntu 12.04).
      6. Profile and settings sync means your settings, bookmarks, tabs, etc are synced between desktop, mobile (Chrome for Android), and laptop. If your Chromebook dies for some reason and you get a new one you will be quickly synced.

      In short this is likely the ideal computer for someone who just uses their PC for the internet and a few things like word processing that they could be using the internet for. And it's great for someone who isn't technically inclined, no need for anti-malware and less opportunities for things to break and having to get a relative to fix it.

      More improvements are coming in newer versions of Chrome/Chrome OS, including a set of APIs that allow for creating "native"-like applications that manage their own windows etc (still all HTML/JavaScript based of course).

    4. Re:I don't get it by fermion · · Score: 5, Insightful
      They are not netbooks, that is the difference. Increasingly we have a workforce that simply needs to connect to a database, do email. Firms are buying expensive computers, repairing them, reimaging them after virus attacks, basically paying for functionality that is not needed. A *nix machine can provide only needed functionality, but can be more expensive to implement.

      With this machine you are looking at $300 per workstation, google apps included. For certain uses, you are talking about a a complete cubicle farm for what one could put on a credit card. And if a computer breaks, just swap it out.

      I can see these used in call centers. I can see these use in certain school situations. I can see this for use in the home for small kids. I can't see a laptop matching this price point, at least not one that is going to last a few years.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    5. Re:I don't get it by busyqth · · Score: 4, Funny

      So when Microsoft locks down the bootloader, it's bad. But when Google does it, it's good.

      Of course. That's a well known law of nature.

    6. Re:I don't get it by Tough+Love · · Score: 4, Funny

      No need for anti-malware... it runs a super-locked down variant of Linux.

      Car analogy time. Fill a sedan up to the windows with concrete and nobody will be able to steal it. You also won't be able to drive it to the store to buy groceries but nobody will be able to steal it.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    7. Re:I don't get it by Penguinisto · · Score: 5, Funny

      Yeah, we know.

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
    8. Re:I don't get it by Anonymous Coward · · Score: 5, Informative

      This is incorrect. The boot loader isn't locked down - it still allows developer mode where you can put whatever software you want on it.

    9. Re:I don't get it by ThatsMyNick · · Score: 4, Insightful

      Cloud is way safer than your typical malware ridden PC.

    10. Re:I don't get it by hawguy · · Score: 5, Informative

      So it's slightly cheaper than an older iPad, but gets worse battery life. It has a fraction of the software of an iPad, and isn't as easy to whip out and use since you have to fold out the keyboard. It's less features than an netbook (which you could restrict down to be malware free) but at the same cost.

      I'm just not sure about the value on these things.

      iPad2: $399 ($529 with 3G). 9.2" 1024x768 screen. No keyboard

      Samsung Chromebook: $249 ($329 with 3G) 11.6" 1366x768 screen, keyboard, touchpad, USB 3.0/2.0 ports, SD Card slot

      I'm not sure I'd say that $150 - $200 is "slightly cheaper".

    11. Re:I don't get it by hawguy · · Score: 4, Informative

      It only runs a web browser. No ios apps, no android apps, no x86 apps. You won't be able to upgrade its miserable 2GB of ram or attach an ethernet cable and it hardly has any cache. Might as well fuck yourself in the leg with it; it's a DOA POS that will be filling landfills by the end of 2013.

      I spent the same amount on an Acer last year and I can read/write DVDs on it, have a moderate HD (250 GB), 15.6" screen and dual-boot Win7 and Linux w/o hacks. I upgraded the mem to 10GB for ~$25 and it has a Radeon 6310. Even before the mem upgrade, I could compile FPGA code, FV-1 code, AVR code, STM32F4 code and develop games with Game Maker on it. Oh yeah, I can also run what the Chromebook "cellphone in a laptop body" does. faster.

      Fools and their money.

      How much does your $250 15" acer weigh, and how long does it last on batteries? I wouldn't buy a Chromebook as my primary machine, but sounds perfect for travel or catching up on email on the train on the way to work. (the keyboard makes it more convenient than a tablet for replying to emalis)

    12. Re:I don't get it by darkmeridian · · Score: 4, Interesting

      This is correct but you forgot VOIP. Many businesses are using VOIP or a PBX. Losing Internet access would mean losing the phones. I am a lawyer with my own small office. If my Internet went down (and I didn't have my smartphone) then that means no phone service, no Westlaw access for legal research, and no email. Internet access to me is as important as electricity service. I believe that I'm not an outlier.

      --
      A NYC lawyer blogs. http://www.chuangblog.com/
    13. Re:I don't get it by Anonymous Coward · · Score: 5, Informative

      And you can even open it up and unlock the firmware to install your own boot loader, as stated by Google engineers at https://plus.google.com/u/0/109993695638569781190/posts/3EoeZU8QnNG

    14. Re:I don't get it by Y-Crate · · Score: 4, Insightful

      You get the CLOUD, son. The CLOUD. All your data can be stored in the CLOUD. The processor is not relevant. Cycles per second doesn't matter when you data is instantly accessible in the CLOUD. At our fingertips. We can scan, parse, and not store any data. Promise.

      SOLD!

      Because when Google decides to do something like stop supporting .doc export in GoogleDocs, I want to be absolutely certain that feature is unavailable to me that very instant!

      No legacy cruft in the CLOUD!

      (sorry if you've been asked to submit that resumé in .doc not .docx - but... the CLOUD!!!!)

    15. Re:I don't get it by Tough+Love · · Score: 4, Informative

      And given the same Watt-sucking screen as any other netbook, you'll see at most a 10% improvement in battery life.

      Where did you get that number, out of your ass? Try some actual data.

      MSI Winpad 100, 10.1" display, 5 hours battery life. Samsung Galaxy Tab, 10.1" display, Android, quad core, 10 hours battery life. Looks like Intel chipsets suck a lot more than you thought.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    16. Re:I don't get it by ozmanjusri · · Score: 5, Insightful

      Vehicle analogy time:

      You change from a car to a train. The infrastructure is different and less flexible, but while the vehicle doesn't let you go as many places, it's much more efficient, less prone to breakage and less stressful at getting you to your workplace day in, day out.

       

      --
      "I've got more toys than Teruhisa Kitahara."
    17. Re:I don't get it by bemymonkey · · Score: 4, Insightful

      It's easy to use - if you know how to use a browser, you can use this. No fiddling with drivers or apt-get or anything else to make the input devices work properly/better, make battery life acceptable or get performance up to par - just open it and start working...

      As an example as to the problems regular notebook users face, I've been noticing an alarming trend lately: The German language Thinkpad forum (thinkpad-forum.de), which is actually full of intelligent people - lots of engineers, IT guys, sound guys and so on - is starting to show that Windows 7 is too complicated and difficult to set up in a way that maximizes potential battery life. As I sit here and type this on a big 15.6" Thinkpad with the power-sucking FullHD screen, I'm seeing a power draw of, oh, 6.5W - I'm seeing 12+ hours of real-world use with the big 9-cell, usually leaving my power supply at home and coming home with 30% to spare even though the damned thing was on all day.

      Other users with the same internal hardware (Sandy Bridge i3/i5/i7 on the same chipset, no dedicated graphics) and often smaller, more efficient displays, are reporting *much* higher battery usage. They're only getting 3-4 hours out of a 55Wh 6-cell battery, so 15-20W of average power draw, while surfing the web without Flash or just using Office applications... how does this happen?

      Easy:

      Forget to install a driver? Power consumption skyrockets.
      Let Windows update update a device driver to a non-manufacturer-optimized version? Power consumption skyrockets.
      Use the device manufacturer's update utility, which then proceeds to crash in the middle of a driver update? Power consumption skyrockets (if you're lucky enough to be left with a booting system).
      Forget to close CPU-hogging program X or a program with moving graphical elements (i.e. an animation of some kind that constantly repeats itself)? Power consumption skyrockets.
      Don't realize a program has crashed and has pegged a core of the CPU at 100%? Power consumption skyrockets.
      Device driver crashed? P C S!

      And that's just the power usage aspect... there are all sorts of other finicky little traps when it comes to running a full-blown Windows or Linux machine. You and I are probably used to it, so we really don't notice all the little optimizations we use to make our machines run properly: NoScript, Adblock, Click-to-Flash, no background tasks that hog CPU or I/O, restarting browsers and other processes that are using more and more memory over the last week of uptime... we notice when our machines are running more slowly than usual, and can use tools like the task manager and resource monitor to determine what's causing the slowness...

      And let's be honest: Which normal person wants to fuck with all that?

      Even cut down Linuxes like Android exhibit some of the same symptoms - Even excluding third-party non-system-apps there are too many software components that can crash or misbehave, keeping the device awake during standby or draining the battery faster than usual during regular use. It's all too complicated for a regular user, and in the case of Android and Linux in general, I myself have trouble pinpointing many issues... often, the only thing I can do is just reboot the device.

      That's why Chrome OS's approach is so awesome - bare-metal OS, browser, done. Nothing to fuck up, minimal processes to crash, hardly anything that can misbehave and suck down power... Of course, not being able to work offline means it's also completely useless for actual day-to-day use unless you get a version with a mobile data connection and never take it out of the country, but the concept is freakin awesome.

    18. Re:I don't get it by marcello_dl · · Score: 4, Funny

      Pointy head is acute, by definition...

      --
      ---- MISSING MISCELLANEOUS DATA SEGMENT --- [sigdash] trolololol
    19. Re:I don't get it by Sqr(twg) · · Score: 4, Insightful

      If a company requres that you submit your resumé as a .doc then you don't want to work there! Google is just helping you improve your quality of life.

    20. Re:I don't get it by Lumpy · · Score: 4, Interesting

      Ahh someone that has zero experience in IT chiming in as an expert. Let me fill you in there kiddo so you undeerstand how the big boys play IT. Goog's business services works great. ALL our CRM systems are web based already as well as other data systems so moving them to cheap disposable chrome books is a no brainer. What is wasting their time is Giving them Windows Laptops. Having to have IT service them, deal with AV issues, etc...

      Chromebooks work great for all of them. PLUS it give them more connectivity as we are buying a large data pool for all the laptops to be connected everywhere. Before the sales guys had to find a wifi location OR use their cellphone. Now they are "always on" and always through our Company connection via VPN.

      Works great. Maybe you should look into how it all actually works.

      --
      Do not look at laser with remaining good eye.
    21. Re:I don't get it by swillden · · Score: 4, Informative

      I switched to delivering resumes in PDF format years ago. I write my resume with LaTeX so getting it into Word format would mean a fair amount of work, and I've yet to come across any potential employer who both demanded Word format and was interesting enough to me that I was willing to put in that effort.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  2. Could be a decent spare machine. by Dzimas · · Score: 4, Interesting
    Unlike previous iterations of ChromeOS, this version allows at least a semblance of being able to work offline - there's an offline email client and you can use Google Docs without an internet connection. That said, I'm not sure it matters much because I suspect that very few typical users actually work offline much. Access to the web, email and social media pretty well requires a connection.

    The really cool think here is that we're seeing the impact of Moore's Law in new direction. ARM-based hardware in its various guises (cheap notebooks, tablets and smartphones) has ushered in a wave of inexpensive machines that has been made possible by the availability of incredibly cheap chipsets that are just good enough for the task at hand at prices that are absolutely astounding (I remember carrying a work-issued laptop in 1996 that cost almost $3,000).

    1. Re:Could be a decent spare machine. by Nerdfest · · Score: 4, Interesting

      ... and unlike netbooks, It's unlikely Microsoft will weasel in with a version of their OS for this hardware ... although with WinRT, I guess it is possible. At least it will force the price down. I kind of like the idea of this in general as a maintenance-free laptopn, but I really don't understand why people don't just install Ubuntu or something. They'd get almost all of the safety, but with a full offline OS.

  3. To hell with Chrome OS by thatkid_2002 · · Score: 5, Insightful

    A real Linux distro is where it is at.
    The big advantage over other ARM based netbook hacks is that this one has a driver accelerated X (since ChromeOS is just a Linux distro) and not just some Android graphics driver.
    Too bad it looks like they won't be selling them in Australia.

  4. Yawn by rsilvergun · · Score: 4, Insightful

    call me when it's $100. At $250 I can wait for Black Friday and get a 15.6" i3 with Win 7 Home. Heck, I can buy one of those right no for another $100. Maybe if the packaging was sleeker I could get behind it (e.g. all titanium and whatnot).

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:Yawn by DrEldarion · · Score: 5, Insightful

      Yes, and that laptop will be heavier, more bulky, less secure, have much worse battery life, start up much slower, resume from sleep much slower, etc. etc.

      Chromeboks are brilliant machines for people who value price, convenience, and security over versatility.

    2. Re:Yawn by pnot · · Score: 4, Insightful

      At $250 I can wait for Black Friday and get a 15.6" i3 with Win 7 Home.

      As far as I'm concerned, an extra 4" of screen (with attendant bulk, weight, and battery life reduction) would be a liability rather than an asset. Same goes for Windows. I realize that my needs are not everyone's, but I suspect there are a lot of people out there who don't want to lug a 15.6" machine around.

  5. Re:Why bother? by Anonymous Coward · · Score: 5, Insightful

    I thought the same thing. "I have no use for this, in my life." Then someone pointed out where this fits: in the hands of every person that has ever asked me for tech support. This is perfect for the non geeks in my life. I'd love to never be asked to figure x a laptop again and this may just fit that mold.

  6. as long as you have a good network link by Joe_Dragon · · Score: 5, Insightful

    as long as you have a good network link and you better hope it's cap free and don't even think of roaming as it can cost $10 or more pre MEG!!

  7. Way too many limitations by sk999 · · Score: 4, Insightful

    Given that a Chromebook works best when on a network, at least it should get the network stuff right. Right?

    VPN - does it support, say, Cisco AnyConnect? No.
    Kerberos? Not that I can tell.
    Printing? Sure, if my organization is willing to install "Google Cloud Print Connector".

    Baslcally, this thing might work fine if your entire business runs in the Google universe. Otherwise, get a netbook.

  8. Re:three questions by Anonymous Coward · · Score: 5, Informative

    > Can it mount an external USB drive?
    Yes

    > Can it play flac audio?
    Yes
    https://sites.google.com/a/chromium.org/dev/audio-video
    " When build Google Chrome OS, the following codecs/containers are also included:
    FLAC audio codec"

    > Can it route audio to a USB DAC?
    http://www.engadget.com/2012/08/21/chrome-os-update-includes-custom-wallpapers/
    "audio can now play through either HDMI or USB."

  9. Re:Subsidised? Remember this hardware is cheap by tuppe666 · · Score: 4, Interesting

    It's a race to the bottom.

    They make the revenue by giving up your location and what you do. After all: this is Google we're talking about. Between Adsense and Google apps you use, there are no secrets. At.All.

    People pay for your secrets, so buyers get a nebbishy netbook wannabe, and think they're getting a deal. Yeeeesh.

    Like smartphones, they can sell it at or under cost and make money on the back-end.

    Race to the bottom is just how capitalism works. Its why Apples [who make siri useless with advertising] market share in phones continues to drop. Google will never give away your secrets, because it is not a good business model. They sell advertising space.

  10. Re:at 250$ why would I buy it? by ajlitt · · Score: 5, Funny

    ... my 5 year old free phone has a 1.2mp camera douche...

    I think you're using it wrong.

  11. Netbook by BeaverCleaver · · Score: 4, Interesting

    For $200 if bought a 10.1 inch netbook that seems like good value.

    • Dual-core Atom CPU
    • Long battery life (at least 6 hours)
    • Full-HD playback with HDMI-out
    • 320 GB hard drive for local storage (ubiquitous unmetered wifi for cloud use would be lovely but is still pretty rare in .au)
    • USB and SD card slots

    It works great for watching movies on the bus/train when on vacation (or in a hotel, thanks to HDMI and VGA out), occasional work when commuting, and of course sitting next to the couch to fact-check the rubbish that passes for TV news. It's an Asus eeepc "Flare" that I bought right off the shelf at Best Buy. When I get the chance it'll need some more RAM, so I might have to spend another $20.

    I can see the value of these things for large companies or schools that can remote administer and secure large numbers of machines, but for home users these would seem to be a fringe item.