Ballmer Tells the BBC There's More MS Hardware On the Way

Microsoft has made hardware for quite a while, but not much of it as visible as the Surface; now, it looks like there's more where that came from. Dupple writes: "Steve Ballmer told the BBC: 'Is it fair to say we're going to do more hardware? Obviously we are... Where we see important opportunities to set a new standard, yeah we'll dive in.' The chief executive's comments came ahead of a Windows 8 launch event in New York, following which Microsoft's Surface tablet will go on sale. News other devices are likely to follow may worry some of the firm's partners. Mr Ballmer caused a stir when he revealed in June that his company was making its own family of tablet computers — one offering extended battery-life powered by an Arm-based chip, the other using Intel's technology to offer a deeper Windows experience."

Comments

Copying Apple

[geoffrobinson]

Company that was focused on copying Sony and then turned to copying Google is now trying to copy Apple. If Chipotle captivates the stock market again, they'll start making burritos. Or maybe they'll start making coffee if Dunkin Donuts goes into a growth phase.

Translation:

[TheRaven64]

In a BBC interview today, Steve Ballmer said to his partners and customers further down the supply chain 'we've started competing with you in some small niches, but don't think we're going to stop there. We're going to keep expanding down the supply chain until we've completely destroyed your business model. Oh, and please keep buying Windows 8 licenses from us!'