Yahoo Will Ignore IE 10's "Do Not Track"
dsinc writes "And so it begins... Yahoo has made it official: it won't honor the Do Not Track request issued by Internet Explorer 10. Their justification? '[T]he DNT signal from IE10 doesn't express user intent" and "DNT can be easily abused.'" Wonder what percentage of users would rather be tracked by default.
See now, the trouble here is that all of these privacy settings rely on corporate "good will", when there is no such thing.
Really, the only way to ensure your privacy is extreme paranoia. Sorry.
If giving users privacy by default is ignoring the spec then the spec is already meaningless.
As such I and no doubt many others will continue to use ad-blockers and roll out ad-blockers to friends, family, and the businesses we work for to ensure that if they're going to track us regardless of our DNT setting, then they wont get any ad-revenue at all.
So here's the thing, if I go into IE's options and disable DNT, and then re-enable it giving express consent according to the DNT spec then tell me, why is my DNT option still going to be ignored by Apache, Yahoo etc. hmm? Who is breaking the spec to make money and suit themselves then?
Yes, because before ads and subscription only became the norm there was nothing on the internet whatsoever, no content at all, nope, none whatsoever. Even sites like Wikipedia don't actually exist and we all just imagined them because they don't have ads or tracking so they can't possibly be real.
For what it's worth the quality of content has gone down with the increase in ad-revenue run sites. You only have to look at Slashdot for example - nowadays due to being so reliant on gathering ad-revenue they regularly post stories that are out and out flamebait and not correct, informative, or interesting whatsoever purely to gain ad-revenue. Ad run websites have merely created a race to the bottom- to provide as much untrue inciteful bollocks as possible to make people come and see what the fuss is all about to increase ad revenue.