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Bank Puts a Billion Transaction Records Behind Analytics Site

Posted by samzenpus on from the keep-up-with-the-joneses dept.

schliz writes "Australia's UBank has put a billion real-world transaction records behind a website that allows users to compare their spending habits with others of the same gender, in the same age/income range, neighborhood and living situation. The 'PeopleLikeU' tool surfaces favorite shops and restaurants surprisingly accurately — because it's based on real customers' transactions, it lists places like good takeout joints that wouldn't normally come to mind when you think of a favorite place to eat. The bank says all data was 'deidentified' and it consulted with privacy authorities."

2 of 86 comments (clear)

  1. Re:Why should a bank care where and how I spend ?? by jimmetry · · Score: 2, Funny

    Yeah! And fucking iTunes with its Genius feature! I don't WANT to know what songs go well together! Data analytics is bullshit!

  2. I tried it. by Anne_Nonymous · · Score: 4, Funny

    According to the site I should be spending $1350 a month more on beer to be keeping up with the neighbors.