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Ask Slashdot: How To Make a DVD-Rental Store More Relevant?

smi.james.th writes "Here on Slashdot, the concept that older models of business need to be updated to keep with the times is often mentioned. A friend of mine owns a DVD rental store, and he often listens to potential customers walk out, saying that they'd rather download the movie, and not because his prices are unreasonable. With the local telco on a project to boost internet speeds, my friend feels as though the end is near for his livelihood. So, Slashdotters, I put it to you: What can a DVD store owner do to make his store more relevant? What services would you pay for at a DVD store?"

15 of 547 comments (clear)

  1. Hey Guys by Anonymous Coward · · Score: 5, Funny

    My friend manufacturers and sells horse whips. With this trend towards horseless carriages he doesn't seem to sell as many as he used to. Does anybody have any ideas on how he can increase his business?

    1. Re:Hey Guys by Anonymous Coward · · Score: 5, Funny

      Perverts.

    2. Re:Hey Guys by ifiwereasculptor · · Score: 5, Funny

      Yeah, unless you have access to a time machine, I think DVD stores (of any kind) are not great ideas anymore.

      On the plus side, after reading all these comments, you'll probably have enough observations about horses and automobiles to open a stale metaphor store. It's been only a few minutes and I've already spotted five.

    3. Re:Hey Guys by History's+Coming+To · · Score: 5, Insightful

      Yes - work on that crazy niche of people who will still be buying horse whips in the crazy year 2012 when most people are riding their jetpacks to the moon. Those who enjoy riding horses for pleasure, the horse racing industry etc. Also never forget rule 34 - there will always be a niche sexual element to any product, so make sure you target the BDSM market with some classy designs.

      Same for physical DVD rental. Target those who don't just want to watch a film, but those who want to have a real life experience around it. Hold the equivalent of a book club, promote one DVD a week that all your members can rent for, say, 1 penny, then hold a weekly get-together to discuss the film. Promote the art-house side of things, quirky foreign films, all the things that are tucked away on the NetFlix submenus. Hell, why not, hold a singles evening once a month, there's plenty of single film nerds out there.

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    4. Re:Hey Guys by the+simurgh · · Score: 5, Interesting

      take out a rack or two of the oldest movies for a large table with a power station for people to plug in laptops. offer wifi for a nominal fee. focus more on new releases, gaming systems and game rentals. you could sell graphic novels or magazines god knows the teens around her clear out that card gaming rack pretty quick at the local rental place. I've always imagined a deal with the local pizza place could be beneficial, have a movie and your pizza order delivered to your house with one call.

    5. Re:Hey Guys by cgenman · · Score: 5, Interesting

      Additional thoughts:

      1. Game rental is still in its infancy online, and games are expensive. Get known for renting those.
      2. Deliver! Someone might rather wait the 3 days for Netflix delivery of things that can't be streamed, but if you can get it there in 30 minutes or less you're in great competitive shape.
      3. If you can solve the licenses, turn a section of the shop into an on-demand movie theater.

  2. Well... by caution+live+frogs · · Score: 5, Insightful

    The only possible way to survive is to develop a niche. Streaming services are usually pretty good for recent movies, but a lot of back catalogue stuff is hard to find. Specialize in the stuff that's out of print, rare, etc. But really, I'm hard-pressed to see how that business model would be sustainable as a primary income source in most communities. There simply isn't enough demand for the content, especially given the huge amount of material available through Netflix's mail catalogue.

    1. Re:Well... by dubbreak · · Score: 5, Informative

      Ding ding ding ding ding. We have a winner.

      Seriously.

      The ONLY video store I know that is still successful specializes in difficult to find material. The kicker is all their staff are avid film and movie fans and can recommend films you haven't seen, "Oh you like that director? Have you seen his little known release X? What about this director from a decade prior that was his main influence?"

      Personally I think it would be cool if rental places could do a beer growler style service. You bring a flash drive in, they drop a 1080P film on it of your choice. I like my movies in HD, but I'm no fan of BR. Of course DRM and the MPAA stands between that ever realistically happening. Why would I want such a service rather than online or a kiosk? Aside from online DL speed being slow on low compression HD videos (especially less popular ones), the same reason the as above. So I can have a human help me select something. That's where the value is added.

      --
      "If you are going through hell, keep going." - Winston Churchill
  3. Game Sales/Rentals? by p0p0 · · Score: 5, Interesting

    All the video rental shops are closed, taking the video game rentals with them. I miss being able to rent a game instead of outright buying it. May not be a big enough market though.

    Buying and reselling used games that don't cost as much as their brand new counterparts is something that people are sorely in need of. Maybe credits for game rentals with a trade-in instead of cash?
    Even if you don't charge much less, charging $20-25 for a used game opposed to the $40-50 EB and Gamestop charge might drive some business away from them and towards your friend.

  4. Send them a bill by StripedCow · · Score: 5, Funny

    Compute how much these new internet business models actually cost you in the long term. Send them a bill for potential losses.

    MPAA and RIAA do it all the time!

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
  5. I can answer this question... by Anonymous Coward · · Score: 5, Interesting

    I actually might be qualified to answer this since my business partner and I are in this very scenario and we have already made adjustments that have had a real positive impact.

    My partner's dvd rental store has been in business and at the same location for over 16 years. During that time, Blockbuster gave it a run for TEN years directly across the street, but closed down 2 years ago. He began supplementing the business by becoming a wireless dealer and bill payment station. Here in Houston, multipurpose shops are EVERYWHERE and are VITAL in small, mostly Hispanic communities, so in order to compete, your store must offer all or at least some of the following: Phone service, phone cards (for international calling), bill payment such as local utilities and cable, Western Union, MoneyGram, money orders, copies, fax service, etc...

    We recently began offering computer repairs and upgrades in addition to the cell phone repairs and he has quite a bit of retail space dedicated to not only popcorn, candy and soda, but even chips, sweets, fortune cookies, designer fragrances, and tons of accessories.

    This may seem crazy to a lot of readers here, and it's certainly a lot to juggle for a store owner, but the truth is, he has been a staple in the community for so long that our customers keep finding reasons to come in. Sure, they still rent dvds, but they really come for the multitude oi other helpful services we offer.

  6. Talk to your customers ... by MacTO · · Score: 5, Insightful

    Slashdot isn't the best place to ask because most of us have bought into digital distribution. We are unlikely to be the video store's target audience so we aren't the best people to ask.

    Your friend also has some challenges because copyright laws limit his options. A lot of things that could be done would be illegal or require a lot of paperwork because it would be considered a public showing (e.g. previews, a showing room for private events).

    Yet they may be able to transition their business if they are into film. This could be tied to tangible products or people oriented. They could try to sell the hardware to show movies, provide a forum to discuss them, or even provide a hub for people who want to produce independent films.

    There are a lot of other ways to adapt. The key though is to talk to the people who matter: the customers who would actually use the service.

  7. There's a successful, large rental outlet here. by urbanriot · · Score: 5, Informative
    We've had a rental outlet in my city for the past 20 years or so and they've survived by giving people what they want and people drive 30 minutes out of town to rent videos from this place. What sets them apart is the following:

    - wide selection of movies and TV shows, stuff you won't find elsewhere or downloadable via torrents, like lesser known foreign and independent movies, the place is huge.

    - enough copies of popular movies so you can almost always get what you went there for

    - blu-ray, DVD, VHS (!), Xbox 360, Wii, etc., whatever you and your family needs, it's there

    - two for one days on slower nights of the week and other coupons for the past decade brings plenty of people into the outlet

    - extras are sold off at a good price when they're no longer rented

  8. Re:Stop renting DVD's by SteveFoerster · · Score: 5, Insightful

    I'm happy to stipulate that any executive who accepts a pay raise the same year their workers get a cut is a scumbag. But ultimately it was union negotiators who allowed the company to go under. Maybe they thought having no job is better than a having a shitty job working for assholes, and that killing off a company that can't or won't take care of its employees is a message worth sending. If so I'd actually respect that, but I haven't seen that's how this is being reported.

    --
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  9. Re:Stop renting DVD's by atriusofbricia · · Score: 5, Informative

    Judging by what happened to Hostess, anyone who actually wants to keep that job.

    You mean how Hostess tripled their CEO's pay and raised other exec's salaries, while cutting worker's pay and benefits?

    Stop drinking the far right's Kool Aid. It's not unions that are killing companies like Hostess, it's vulture capitalists.

    Perhaps you should stop drinking your own Kool Aid. The Baker's Union was told that if they continued to strike the company would fail. Not "we don't want to pay you more" but "the company will close and everyone will be out of work". Their response, even after the Teamsters agreed, was "up yours". Shockingly, the company closed. The Baker's Union was greedy and assumed the owners were lying to them. They weren't. End of Story.

    The CEO's pay had exactly nothing to do with the demise of the company and is nothing but a red herring.

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