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Ad Blocking – a Coming Legal Battleground?

Posted by timothy on from the you-must-watch-and-hear-this-ad dept.

An anonymous reader writes "Computerworld asks: What will happen if big advertisers declare AdBlock Plus a clear and present danger to online business models? Hint: it will probably involve lawyers. From the article: 'Could browser ad blocking one day become so prevalent that it jeopardises potentially billions of dollars of online ad revenue, and the primary business models of many online and new media businesses? If so, it will inevitably face legal attack.'"

4 of 686 comments (clear)

  1. Come on out, APK. by Anonymous Coward · · Score: 2, Funny

    Now's your time to shine!

  2. Re:Detection is cheaper by TuringTest · · Score: 4, Funny

    Then they'll begin placing captchas in their advertisements, to ensure that you've read the ad before providing the real content.

    And then developers will add OCR to AdBlock...

    --
    Singularity: a belief in the "God" idea with the "demiurge" relation inverted.
  3. Re:Short answer: by Adriax · · Score: 5, Funny

    Dairy cattle don't get a say in how annoying/invasive the rancher's methods to maximize milking output are, so why should internet cattle?

    --
    I don't suffer from insanity, I enjoy every minute of it!
  4. Re:Short answer: by dcollins117 · · Score: 5, Funny

    I'll give up my Adblock when you pry it from my cold, dead hands.