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Ad Blocking – a Coming Legal Battleground?

Posted by timothy on from the you-must-watch-and-hear-this-ad dept.

An anonymous reader writes "Computerworld asks: What will happen if big advertisers declare AdBlock Plus a clear and present danger to online business models? Hint: it will probably involve lawyers. From the article: 'Could browser ad blocking one day become so prevalent that it jeopardises potentially billions of dollars of online ad revenue, and the primary business models of many online and new media businesses? If so, it will inevitably face legal attack.'"

3 of 686 comments (clear)

  1. Re:Short answer: by Anonymous Coward · · Score: -1, Troll

    You have a valid point, but Slashdot was a much better place when ever other post wasn't by some aspberger's basement dweller with tourettes. FUCK this and FUCK that. Yeah, yeah. You're an adult now and use adult words. Congratulations.

  2. Re:Short answer: by dadorg · · Score: -1, Troll

    How many of the people using ad blocking technology will be willing the open up their wallets and pay for content each time they click on a link? Slashdot has ads, if you don't want to see them, how much are you willing to pay?

    I have built and run sites that rely on ad revenue. If you don't want to see the ads, you shouldn't view the content. It is stealing because you are denying the revenue stream. If I could block ad blocking content, I would.

    I hate the flashing florescent flying monkey ads as much as the next guy but, simple ads, with nice artwork don't hurt anyone. Hey you may even learn about a product or service you didn't know about before.

    --
    Morality is herd instinct in the individual. Friedrich Nietzsche, The Gay Science, section 116
  3. Re:Short answer: by Dan541 · · Score: -1, Troll

    Don't use a service if you don't like the terms.

    --
    An SQL query goes to a bar, walks up to a table and asks, "Mind if I join you?"