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Why Microsoft's Surface Pro Could Fail
Nerval's Lobster writes "Microsoft's Surface Pro boasts one feature that could rapidly become an Achilles Heel, especially if Microsoft intends for the device to compete against Apple's iPad and a host of lightweight Google Android touch-screens. In a Nov. 29 Tweet to a customer, the official Surface Twitter feed claimed: 'We expect it [Surface Pro] to have approx. half the battery life of Surface with Windows RT.' That means Surface Pro will have roughly four hours of battery life. That's roughly half the battery life (if not less) of Apple's various iPads, the Samsung Galaxy Tab 10.1, Research In Motion's PlayBook, Hewlett-Packard's now-cancelled TouchPad, and Motorola's all-but-forgotten Xoom. In other words, pretty much every tablet currently on the market. Nor can the Surface Pro compete with other tablets on price. The 64GB version of the device will retail for $899, with the 128GB version coming in a little higher at $999."
It competes with ultrabooks. Unfortunately, it doesn't compare all that favourably to ultrabooks either (about the same price, same weight, smaller screen, no keyboard included), and stealing sales from Wintel ultrabooks doesn't really help Microsoft or Intel.
Only a stupid person would think this. It is by FAR the most powerful tablet on the market, so obviously the battery life will suffer. To run full x86 applications will drain battery - its the best that it could be at 4 hours without being financially unviable. It's the same amount of battery life that laptop/tablet hybrids that already exist have.
The iPad may have more battery life, but it can't replace a laptop. Pro Surface can, and that is it's killer feature. Battery life at 4 hours is fine (plus, since it supports USB 3.0, how long until someone makes a USB charging block that gives you a full charge that you can carry around with you? Not long is the answer)
It's a full-blown Windows 8 laptop in a tablet form factor, stop comparing it to the iPad, the Galaxy Tab, the Playbook, the TouchPad, the Xoom, the Transformer Prime, etc....
Decent CPU, memory and hi-res display. Four-to-five hours is good commuting/coffee shop time, so while its a not a perma-road-warrior machine, its not horrible.
http://www.cmswire.com/cms/customer-experience/microsoft-takes-the-wraps-off-surface-pro-tablets-018506.php
Then this is clearly the wrong device for your needs, and it's not intended to be. The Surface RT would be a device aimed closer at you, though it'd be too expensive as well per your criteria.
Then who is the device intended to be sold to? The same people who've been buying Windows tablets for the last ten years, and were unpopular?
"First they came for the slanderers and i said nothing."
I'm on the opposite end - my use case recently changed and I needed a more powerful tablet (I was using an iPad2 for walkaround site visits), so I grabbed a ThinkPad X230T. With decent factory specs and some upgrades bought from Newegg (ssd, more RAM) it ran me $1030, and I get a battery life of 9.5-11 hours with the extended battery.
Surface Pro just seems like a product stuck in the not-so-sweet spot. People who need just a tablet can go with any number of choices (iPad, Galaxy, whatever) and people who need a tablet+, which is what the Pro seems to be going for, can just get a much better device for around the same price.
Since I can't tell them apart, I treat all ACs as the same person.
I have an ExoPC. It gets about 4 hours of battery life. With current x86 mobile chips, that's about all you're going to get without killing the performance
The surface pro isn't competing with the ipad or the android tablets. It's targeted to those who need to be able to run existing windows applications, but want the convenience of a touchscreen tablet. That's what I wanted when I bought the Exo and it's why I'm interested in the surface pro. I didn't expect as long battery life.
If Microsoft knows anything they aren't expecting huge surface pro sales.
I was in our local supermall yesterday. They had an interior kiosk set up to sell Surfaces, manned by an easy half dozen earnest young salespeople hired for the season. They didn't have a single customer in view -- not one in all the times I walked by it. Everybody standing around looking bored.
The Apple store about fifty meters away, on the other had was absolutely packed, as it always is, with customers waiting in line. It wasn't even a busy night at the mall -- parking was actually pretty easy for the season.
The really interesting question is -- can Microsoft compete ANYWHERE on a level playing field? If they didn't have the world's computer retailers in a ball-lock with their pricing formula, would they even exist? The answer is not so clear. I've watched student PC and laptop ownership transition from nearly all WinXX PCs to nearly all Apple products in only five years. iPhone, iPad, iPod, thinline apple laptop -- standard operating equipment for current college students. A smattering of Droid tabs and phones in there -- it is the nerd product and also pretty cool. Even linux-based systems -- the choice of the ubergeek -- are starting to compete with Windows systems for a whole generation of kids.
If Valve/Steam works out and games move over the Linux big time, Windows could actually experience the start of its long awaited death spiral.
rgb
Even when the experts all agree, they may well be mistaken. --- Bertrand Russell.
Look.
I'm not a fanboi. I do have a long history with Apple - an Apple ][ in 79-81. I loved, and could never touch, the NeXT in its heyday. I wrangled lab work to get to the NeXT and Indigos....
At that time - Mac II FX & ci - I hated Apple. OS 6,7 made me laugh.
Despite being NeXTophile, I thought Apple passing Be for NeXT was a mistake. I got that one wrong...
It took a couple of revs on OSX before I was more than just curious. By the first Aluminum PowerBook? I was at least a partial user.
I'd rather be running Linux. Most of the time, I do. But I have a MountainLion setup that, after hours of tweak, matches most of my Mint/Ubuntu/Elementary setup. (Hit F12, and console visor drops, with multiple tabs. Full toolchain and POSIX/GNU essentials)
So, I am prepared to say that the Retina MacBookPro is - by far - the best computer I have ever used in my life. If Sony or Dell came up with something equal, I'd have no qualms - but I don't hold my breath. This thing is so fast and responsive, I run a fullscreen Quetzal VM instead of a 2010 Latitude.
This is not a fluke - but apparent to anyone who's had the opportunity to evaluate a daily experience between the me-too PCs and the Apple package.
"Flyin' in just a sweet place,
Never been known to fail..."
15-20 GB out of 64GB(pre-formatted size) is UNACCEPTABLE. how do you defend that? the 64 GB model should not even exist at those price points and shows MS' desperation in keeping costs down.
Good-bye
5) Can run touch apps and browsing for couch use, although an additional cheap 7" tablet might be good for couch, bed and bathroom use.
That pretty much sums it up. The Surface Pro is usable as a tablet, but not really handy as one. Why not just buy a cheap laptop. It would be as powerful as the Surface, have much more storage, and the savings would pay for the Nexus 7 you admit you really ought to have for the times you really want a tablet.
Posted from my Android phone. Oh, I can change this? There, that's better...
Yes, the Surface is more powerful than other tablets.
But "the market" has shown that the people buying these things DON'T want that stuff.
This is the downfall of the device, it straddles two worlds and is compromised.
I actually tried a Surface out, at the local Microsoft store. Honestly, I didn't think it was bad. I got used to the touch cover after ~10 mins, it seemed OK. I'd get one just because I like gizmos, but it would need to be about 50% of the current price for me to do it. That's the Windows RT version, I wouldn't mind a device with limited software and basically use browsers and so on. But not for $600. And no way for $900 or $1000. For that I'd either get a tablet for cheaper, or a notebook for a little more.
Granted, I'm just one data point. We shall see how well this Christmas season treats Windows 8 and these Surface devices. I have a feeling it is going to be very ugly for Microsoft, just based on software availability (RT and app store), UI issues (not talking just getting used to Metro, I mean the confusion people are going to have when they can't find their files because of Metro app sandboxing), cost, and the sheer momentum of the other mobile ecosystems.
I mean seriously, just to pick from your spin list. #3 - active digitizer. Hasn't that failed to be a selling point for 15+ years? And #4 - photoshop. Of course the ipad version is "crippled for touch" - running photoshop full blast means a real keyboard/mouse not the touch cover implementation (keyboard and touchpad is OK, not a heavy use replacement for the real things). Kinda defeats the purpose at that point. #2 - dev system for other mobile devices. Seriously, who the heck is that a major use scenario for?
Sorry but that list is something only a Microsoft product group manager would come up with, which is "how can we make a mobile device that leverage Windows" and not the other way around which is "what do normal people do with mobile devices?"