Why Microsoft's Surface Pro Could Fail
Nerval's Lobster writes "Microsoft's Surface Pro boasts one feature that could rapidly become an Achilles Heel, especially if Microsoft intends for the device to compete against Apple's iPad and a host of lightweight Google Android touch-screens. In a Nov. 29 Tweet to a customer, the official Surface Twitter feed claimed: 'We expect it [Surface Pro] to have approx. half the battery life of Surface with Windows RT.' That means Surface Pro will have roughly four hours of battery life. That's roughly half the battery life (if not less) of Apple's various iPads, the Samsung Galaxy Tab 10.1, Research In Motion's PlayBook, Hewlett-Packard's now-cancelled TouchPad, and Motorola's all-but-forgotten Xoom. In other words, pretty much every tablet currently on the market. Nor can the Surface Pro compete with other tablets on price. The 64GB version of the device will retail for $899, with the 128GB version coming in a little higher at $999."
Forget battery life - price is way too high.
I'd love to have a 7-8 inch Surface...if the price was around $250-280 and it included Microsoft Office. Instead, I'm moving my wife and kids Nexus 7s ($200/pop) and hooking them up to Google Docs. I've even abandoned my iPad/iPod infrastructure at this point - tablets are way too fragile (and easily stolen) to be paying $400+ for each one.
It competes with ultrabooks. Unfortunately, it doesn't compare all that favourably to ultrabooks either (about the same price, same weight, smaller screen, no keyboard included), and stealing sales from Wintel ultrabooks doesn't really help Microsoft or Intel.
Yeah, it's a tablet that actually is a laptop that you can't use on your lap and is delivered without a keyboard anyway. Basically it's just an expensive PC that tries hard to look like a tablet. Because tablets are hot right now. So MS thinks that selling a bad tablet that also is a bad ultrabook must sell like hot cakes, because everybody badly wants the "full PC experience" everywhere.
Some people will love that thing, most won't care at all.
I think what MS will never understand is the simple fact that most people just hate PCs.