Facebook and Zynga Move Apart

another random user writes with news that Facebook and Zynga have altered their business arrangement to become less closely intertwined. Zynga.com will no longer be promoted on the social networking site, and Zynga won't have to show ads for Facebook. "Zynga is the developer behind Farmville, a game once mostly played on Facebook, which at its peak attracted 82 million players a month. Zynga now has its own games platform, but players will no longer be able to share their progress on Facebook. Zynga's share price fell by 13% in after-hours trading following the news. It is the latest blow for the company, which last month announced job cuts and studio closures. ... Facebook said the move would bring its relationship with Zynga in line with other games studios. ... Recent figures suggest 80% of Zynga's revenue comes from Facebook users."

Comments

Facebook needs Zynga?

[gatfirls]

How much of their "sit on FB all day" crowd is playing Zynga games? What is the spend per user for a FB only user versus a Zynga + FB user? My anecdotal evidence suggests that a demographic of people who will spend 5$ for a fake chair in a game is a advertisers wet dream. But hey, I'm not a CEO of a 58billion...err I mean 55billion....ooops took to long to type that 50billion...aw screw it. A big company.

Oh well...

[Anonymous Coward]

Nothing of value will be lost if farmville and the scum that created it die.

Re:Depend on close platform, what do you expect?

[dyingtolive]

How distant does a platform need to be before I can depend on it? I would think the closer the platform, the better off I would be.