Advertising May Soon Follow You From One Device To the Next

moon_unit2 writes "We're all familiar with ads that seem to follow you around as you go from one website to another. A startup called Drawbridge has developed technology that could let those ads follow you even when you pick up a smartphone or tablet. The company, founded by an ex-Google scientist, employs statistical methods to try to match and identify users on different devices. The idea is that this will preserve privacy while making mobile ads more lucrative, although some experts aren't convinced that the data will be truly anonymous."

Comments

Multiple evidences to the contrary

[Anonymous Coward]

Adbanner content? Well, it may also be hijacked with malicious code too mind you:

THE NEXT AD YOU CLICK MAY BE A VIRUS:

http://it.slashdot.org/story/09/06/15/2056219/The-Next-Ad-You-Click-May-Be-a-Virus

Yahoo, Microsoft's Bing display toxic ads:

http://www.theregister.co.uk/2011/09/16/bing_yahoo_malware_ads/

Malware torrent delivered over Google, Yahoo! ad services:

http://www.theregister.co.uk/2009/09/24/malware_ads_google_yahoo/

Rogue ads infiltrate Expedia and Rhapsody:

http://www.theregister.co.uk/2008/01/30/excite_and_rhapsody_rogue_ads/

Google sponsored links caught punting malware:

http://www.theregister.co.uk/2008/12/16/google_sponsored_links/

DoubleClick caught supplying malware-tainted ads:

http://www.theregister.co.uk/2007/11/13/doubleclick_distributes_malware/

Yahoo feeds Trojan-laced ads to MySpace and PhotoBucket users:

http://www.theregister.co.uk/2007/09/11/yahoo_serves_12million_malware_ads/

Real Media attacks real people via RealPlayer:

http://www.theregister.co.uk/2007/10/23/real_media_serves_malware/

Attacks Targeting Classified Ad Sites Surge:

http://it.slashdot.org/story/11/02/02/1433210/Attacks-Targeting-Classified-Ad-Sites-Surge

Hackers Respond To Help Wanted Ads With Malware:

http://it.slashdot.org/story/11/01/20/0228258/Hackers-Respond-To-Help-Wanted-Ads-With-Malware

Ruskie gang hijacks Microsoft network to push penis pills:

http://www.theregister.co.uk/2010/10/12/microsoft_ips_hijacked/

Major ISPs Injecting Ads, Vulnerabilities Into Web:

http://it.slashdot.org/story/08/04/19/2148215/major-isps-injecting-ads-vulnerabilities-into-web

Two Major Ad Networks Found Serving Malware:

http://tech.slashdot.org/story/10/12/13/0128249/Two-Major-Ad-Networks-Found-Serving-Malware

NY TIMES INFECTED WITH MALWARE ADBANNER:

http://news.slashdot.org/story/09/09/13/2346229/new-york-times-site-pop-up-says-your-computer-is-infected

MICROSOFT HIT BY MALWARES IN ADBANNERS:

http://apcmag.com/microsoft_apologises_for_serving_malware.htm

ADOBE FLASH ADS INJECTING MALWARE INTO THE NET:

http://it.slashdot.org/story/08/08/20/0029220/adobe-flash-ads-launching-clipboard-hijack-attacks

London Stock Exchange Web Site Serving Malware:

http://www.securityweek.com/lo