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Ban On Loud TV Commercials Takes Effect Today

Posted by timothy on from the watch-for-workarounds dept.

netbuzz writes "A new law banning broadcasters from delivering TV commercials at a higher volume takes effect today at the end of a yearlong implementation period. Called the CALM Act, or Commercial Advertisement Loudness Mitigation Act, the law does provide for violators to be fined. TV commercials that crank up the volume have been the No. 1 complaint logged with the FCC over the last 10 years."

7 of 383 comments (clear)

  1. I said by mozumder · · Score: 5, Funny

    A BAN ON LOUD TV COMMERCIALS TAKES EFFECT TODAY /an all caps filter? really? people are actually bothered by that?

    1. Re:I said by Yakasha · · Score: 3, Funny

      The thing about it is that my understanding is that for most "loud" commercials, they are not technically louder than the TV show. It is just that the entire commercial is as loud as the the loudest part of the TV show while the loud point in the TV show is only for a moment or two before the volume returns to much lower normal volumes. I am sure there are exceptions, but I remember seeing a study which made this claim back right around the time this law was passed.

      Seems about right. They measure internet speeds the same way. My connection is advertised at 25 mpbs because from 2:01:34 A.M. to 2:01:38 A.M. I actually get 25 mbps.

  2. Re:Myth TV plugin? by Nimey · · Score: 5, Funny

    RMS amplitude

    That's GNU/amplitude, please.

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    Hail Eris, full of mischief...

    E pluribus sanguinem
  3. Whoa, slow down there. by BrookHarty · · Score: 3, Funny

    Took the FCC 10 years to fix this? Whats the rush!?

  4. Re:Mixed feelings. by Anonymous Coward · · Score: 5, Funny

    loose: the opposite of tight.

    lose: something you had, you have, no more.

    English: FUCKING LEARN IT

  5. Re:Myth TV plugin? by TheGratefulNet · · Score: 3, Funny

    uhuh. clip RMS and he'll certainly go non-linear on you.

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    "It is now safe to switch off your computer."
  6. Re:sometime it's just stupidity by geekoid · · Score: 4, Funny

    They want people who went to the kitchen to hear the commercial.

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