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iOS 6 Adoption Rates Soar Following Google Maps Release

redletterdave writes "The Dec. 12 reinstatement of Google Maps on iOS has apparently been enough for some of those reluctant users to finally make the upgrade to iOS 6. According to MoPub, the San Francisco-based mobile ad exchange that monitors more than 1 billion ad impressions a day and supports more than a dozen ad networks and 12,000 apps, there has been a 29 percent increase in unique iOS 6 users in the past five days following Google Maps' release on iOS. In fact, MoPub reports a 13 percent increase in iOS 6 users from last Monday to Wednesday alone, which would mean that nearly half of the converts to iOS 6 in the past week switched the very moment Google Maps' standalone app hit the App Store."

31 of 143 comments (clear)

  1. Great! by Anonymous Coward · · Score: 3, Interesting

    Now how about getting the version for iPads too?

    1. Re:Great! by bfandreas · · Score: 2

      You may find that the map material is where it is at. And that is not free.

      --
      20 minutes into the future
  2. China by Anonymous Coward · · Score: 5, Insightful

    Does this take into account the fact that the iPhone was released in China last weekend and may have caused a spike?

    1. Re:China by adamstew · · Score: 5, Informative

      This article from an iOS advertising platform company pretty much confirms that: http://insights.chitika.com/2012/ios-6-adoption-post-google-maps/

      Basically, when google maps was released for iOS 6, their data shows that it had no immediate impact on iOS 6 adoption and continued to have no impact for 5 days afterwards. Once the iPhone 5 was released in China, then there was a nice little spike in iOS 6 usage.

      Basically, if you look at it week-by-week, it could look like Google Maps caused a spike in iOS 6 adoption, but when you look at it day-by-day it tells a different story.

    2. Re:China by andydread · · Score: 2

      Holy frigging truth Batman.....you busted their BS wide open.

    3. Re:China by AlecC · · Score: 3, Informative

      I would guess you are in the US, where it isn't that bad. Near me, in the well populated southern UK, it has lost one and displaced one of the significant towns in my immediate area - places I frequently visit. The latter is the place I nominally live - where I pay my local taxes. Obviously, because I know my own patch pretty well, I don't need to map these places. But it means my confidence in it mapping a place I don't know is essentially zero,

      --
      Consciousness is an illusion caused by an excess of self consciousness.
    4. Re:China by AlecC · · Score: 4, Informative

      Yes, Marlborough still gone, replaced by Ogbourn St Andrew, a tiny village nearby, and Basingstoke has moved six miles west to the approximate location of Watership Down.Searching for Crawley takes you to the hamlet in Hampshire not the major town by Gatwick Airport, and searching for Crawley, Sussex finds some sort of health club in Burgess Hill, twenty miles away. They did manage quite quickly to remove Burghclere Station, closed in 1960 and now buried under the Newbury Bypass (after putting it very conveniently close to my home, instead of two miles, where it actually had been).

      --
      Consciousness is an illusion caused by an excess of self consciousness.
  3. No it didnt by Anonymous Coward · · Score: 5, Informative

    Ummm no it didn't. It was because of the iPhone being released in China. Check Macrumors (where I saw the original and correction).

    1. Re:No it didnt by Anonymous Coward · · Score: 2, Funny

      Why do mac fanbois always start their posts with "Ummm"?

    2. Re:No it didnt by tverbeek · · Score: 5, Informative
      --
      http://alternatives.rzero.com/
    3. Re:No it didnt by Anonymous Coward · · Score: 5, Funny

      iPhone was only released in China because Google Maps became available for it.

  4. Re:Such a great love for Google Maps by erice · · Score: 4, Insightful

    I do tend to wonder, if Google Maps is so pivotal to the widespread adoption of iOS 6, would we begin to see a lot of people moving toward Android phones if Google removed their maps from the iOS App Store?

    We might, but Google is under significant anti-trust scrutiny so I doubt they would actually try it. I also doubt that it would be in Google's interest. Google doesn't make much (if anything) off of Android. Its purpose is to funnel mobile users to Google services like Google Maps.

  5. It's from China by mdaitc · · Score: 5, Informative

    http://www.macrumors.com/2012/12/20/ios-6-adoption-uptick-due-to-iphone-5-release-in-china-not-google-maps/ Ad network and analytics firm Chitika claims it has seen no significant increase in iOS 6 adoption in the U.S. and Canada. A company analyst believes the MoPub data (which was international, rather than domestic) we wrote about earlier today was affected by the recent launch of the iPhone 5 in China, rather than the release of Google Maps. This past weekend, Apple issued a press release bragging that it had sold more than two million iPhone 5 units in China over the first three days of availability.

  6. Re:Most impressed with reach of this news by viperidaenz · · Score: 2

    I'm impressed with this news too, since it made it to the front page of /. even though it's completely wrong.

  7. Re:Such a great love for Google Maps by rockout · · Score: 4, Interesting

    Also, many people in the US might be waiting for their contracts to expire before moving to an Android phone from the iPhone. I'm taking a wild guess and I'm obviously biased because I happen to be one of those people, but I can't be the only one. I'm also looking to switch providers and paying $350 to do so before my contract is up is unappetizing to me. So, maybe you'll see a more drawn-out move to Android in the next year or so. Who knows? I can only speak for myself, and that's what I'm doing - was considering it for a while and the Apple Maps fiasco was really the last straw.

    --
    I've learned that they're worthless, so I don't read AC comments anymore.
  8. Re:Most impressed with reach of this news by sconeu · · Score: 3, Insightful

    <OBLIGATORY>

    You must be new here.,

    </OBLIGATORY>

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  9. post hoc ergo propter hoc by tverbeek · · Score: 5, Interesting

    Post hoc ergo propter hoc strikes again.

    --
    http://alternatives.rzero.com/
  10. Why would Google care? by SuperKendall · · Score: 5, Insightful

    Would we begin to see a lot of people moving toward Android phones if Google removed their maps from the iOS App Store?

    The funny thing is that at the highest levels, Google and Apple really do not care about each other the way the fans at the lowest level seem to.

    Google just wants to make great data driven apps that in turn drive a lot of data their way. If Android falters they will shrug and simply keep producing apps for the leading platforms. Obviously they would prefer Android to keep doing well because they collect more data that way.

    Apple just wants to make and sell hardware as well made as they can, continuing down the road of integrating software and hardware to the greatest degree possible. They are happy to have well executed applications run on iOS; after all, it moves more hardware. It was pretty funny to watch people speculate on Slashdot that Google Maps would be blocked from the App Store when there were so many other mapping apps on the store already, and obviously Apple wants good applications because they help sell iOS devices.

    So Google would not pull Google Maps from the App Store because it helps them, and Apple will not block it because it helps them.

    But even if for some reason Google went nuts I don't think it would affect iOS much, there are too many other high quality mapping solutions already (including Apple's own maps).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Why would Google care? by sdsucks · · Score: 5, Informative

      Apple doesn't let you run your own OS on their hardware. They make it as hard as possible to run Windows on a Mac, they've been caught trying to prevent Linux from overtaking the boot loader.

      That is a complete lie. Why are you spreading FUD?

      Running Windows on a Macbook is extremely easy, and actually fully supported by Apple. Yes, they *SUPPORT* this - providing the best hardware driver install and update infrastructure I have ever seen in windows. Seriously - I only own high end laptops whether they are Apple or "PC", and running Windows on a Macbook is more pleasant than any Lenovo, HP, etc I've owned.

      See: Bootcamp: http://www.apple.com/support/bootcamp/

      Regarding Linux - You do need to be aware that Macbooks use EFI, but installing Linux on a Macbook is trivial. I only ever run linux in VM's these days. Why bother running Linux when I have a fully POSIX compliant operating system already running natively? ( FWIW I am no stranger to linux. In a past life I was an *NIX server admin, with many years experience.)

      I've been running both Windows and Linux on Macbooks for over 5 years, and they both work just fine. So now, will you explain your lies?

    2. Re:Why would Google care? by zuperduperman · · Score: 3, Interesting

      Google and Apple really do not care about each other the way the fans at the lowest level seem to.

      Ah, so when Steve Jobs said "I'm going to destroy Android! I'm going thermonuclear on them, I will spend every last cent of Apple's $40b in the bank to destroy Android!", he actually meant something more like:

      "Ah, jolly good chaps those Google folk, helping us sell our devices by making fantastic apps!"

      I'm glad we have you to clarify that. Then again, I'm not quite sure your theory maps completely onto reality.

    3. Re:Why would Google care? by jo_ham · · Score: 3, Informative

      Apple just wants to make and sell hardware as well made as they can

      This falls apart when you consider that Apple doesn't let you run your own OS on their hardware. They make it as hard as possible to run Windows on a Mac, they've been caught trying to prevent Linux from overtaking the bootloader. You cant run anything except IOS on an Ipod, Ipad or Iphone desipte it being the exact same hardware that runs Android and Windows Phone8/RT.

      No, Apple wants you locked into their ecosystem. Why?

      Because they make more money from you that way.

      there are too many other high quality mapping solutions already (including Apple's own maps).

      Bwahahahahahahahahahahahahahaha,

      Don't give up your day job. When Apple cant even put train stations on train lines, you cant call it quality.

      I see you've never used a Mac before, but don't worry - you're not the only one spouting such hilariously cute ignorance.

      Installing Windows on a Mac features these "extremely difficult" steps:

      1. Buy Windows (DVD or iso direct from Microsoft)

      2. Run Bootcamp Assistant

      * this partitions your HD (even your boot drive, changing the partition size as needed) to the sizes you choose.
      * it also downloads all the drivers you need for Mac hardware.
      * it then makes a bootable USB windows installer disk and includes all those drivers and software tools (you can choose to make a bootable DVD if you like)

      3. Reboot Mac with this USB stick connected.

      4. Install Windows

      5. Run software package on USB to install all the drivers.

      If you think that is "making it as hard as possible", then I am wondering if you have velcro shoes, because laces must be a total mystery to you.

      Have I rationally rebutted your argument enough to call you a hater yet?

  11. If you really care about transit IOS is far better by SuperKendall · · Score: 5, Interesting

    public transit directions are absolutely critical for me on a smartphone

    If you really feel that way, you will be far better served using iOS going forward.

    I have used Google Transit a LOT over the years. When you use it in multiple cities, or for a long time every day, you grow to realize that the data it's giving you is mediocre. Yes it generally works but it's often out of touch with the way buses are really running, and if you investigate where the data comes from it's all static files updated infrequently by the metro companies in each city.

    A third party app can cover cities much better, integrating more deeply into the existing metro data stream. There's already an app for iOS called simply Transit (careful, more than one exist) that seems to have the same coverage Google Transit does, and has better presentation of transit data than Google. You not only get a list of possible transit combinations with stops and walking, but it also adds extra details like "this one is slower but has less walking". When scrolling through the segments of the selected route Transit does a great job of showing the route on the map, giving you the estimated departure and arrival times for the bus picking you up and dropping you off.

    So already iOS users get better transit directions than Google Maps gives you, and the transit situation on iOS will only get better as time goes by. With Apple directing people to third party apps there is a TON of motivation to build a really good custom metro app for every city because customers will be herded right to your app outside the crowded app store.

    It's funny that so many people talk about how Apple should allow you to chose a browser or mail client (which would be useful) but then claim it's pointless or unnecessary to have a map where you can chose the best application to give you transit directions. Why should that area be immune from letting third parties do a better job, especially when it's just not possible to do the best job for every city across the globe?

    Especially combined with the trick of asking Siri "Take me to *LocationX* via transit" you have simple one-click transit routing to anywhere quickly and with the best transit directions you can get.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  12. Re:If you really care about transit IOS is far bet by erice · · Score: 2, Insightful

    It's funny that so many people talk about how Apple should allow you to chose a browser or mail client (which would be useful) but then claim it's pointless or unnecessary to have a map where you can chose the best application to give you transit directions. Why should that area be immune from letting third parties do a better job, especially when it's just not possible to do the best job for every city across the globe?

    Unlike Apple, Google doesn't block third party apps that compete with its own services and there *are* third party mapping programs on Android.

  13. They exist but are lost by SuperKendall · · Score: 2, Informative

    Unlike Apple, Google doesn't block third party apps that compete with its own services

    Apple doesn't do that any more either. There are scores of map, mail and browser apps in the App Store.

    They may be limiting the number of fart apps, a great loss to the market I'm sure.

    there *are* third party mapping programs on Android.M

    And they will suck utterly compared to the third party transit apps on iOS, because they are lost in the middle of all the other applications. With Google providing you mediocre transit data in Maps and not showing you better alternatives, how many people will search out transit apps?

    Meanwhile Apple directs users in a geographic region (city) to specific applications that can help them. That means as an app developer you are far more likely to earn back the cost of developing a great transit app even for a medium sized metro area.

    We have seen a huge increase in the quality of metro apps on iOS in just a matter of months, exactly because of this effect. This effect will multiply rapidly on iOS while on Android very few developers will bother to try and compete against Google on transit.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:They exist but are lost by thegarbz · · Score: 3, Insightful

      They may be limiting the number of fart apps, a great loss to the market I'm sure.

      When I can download another browser I'll agree with you. Until then this post screams of closing your eyes, sticking fingers in your ears and going "lalala"

    2. Re:They exist but are lost by samoanbiscuit · · Score: 2

      Surely you realize that's just a wrapper around an iOS service? You are either disingenuously misinterpreting the GP to discredit their criticism, or really have no clue about the state of competing browsers on iOS (ie, there are none, only wrappers and bookmark/history syncing).

    3. Re:They exist but are lost by samoanbiscuit · · Score: 3, Informative

      No actually, Chrome on iOS uses a slower (and less powerful) version of the webkit engine than Safari does. More specifically, Chrome on iOS is blocked from using the Nitro javascript engine that Safari has access to, and is not allowed to use it's own javascript JIT compiler, due to Apple's guidelines. So no, Chrome on iOS is a shadow of it's form on other platforms. This basically means that Safari remains by design, and not by chance, the best and most performant browser on iOS.

    4. Re:They exist but are lost by Bing+Tsher+E · · Score: 2

      Using the term 'hater' to describe an opponent in an argument is a cultish practice.

      It's almost always Apple zealots who use the term.

      Yeah. Asserting the above makes me a hater. Scientologists use this kind of semantics to keep themselves safely separate from 'the rest of us' too.

  14. I upgraded for the Google maps app by adnonsense · · Score: 2

    My iDevice was running the least-outdated version of iOS 4 and not being too bothered about these things I never got round to updating it. Also, I was a bit leery about installing a new major release until the early adopters had suffered through the kinks. The release of the Google map app, which requires iOS 5.something or later was enough reason to finally upgrade.

  15. Re:Well Intentioned by Custard+Horse · · Score: 2

    ummm....no it doesn't.

  16. Re:Not as life threatening as Google Maps by climb_no_fear · · Score: 2

    And why would someone smart enough to read street signs be low on fuel in a remote region?

    Well, to state the obvious, because you were looking for the 70km misplaced town with the only gas station for miles around.

    Again, it's more about the possible number of people impacted.

    No, it's about the danger. Lost with no fuel and water in a desert, potentially all occupants dead. Inconvenienced by a one way road when you see the sign, a spat with the spouse. Although depending on the intensity of the argument, maybe one death...