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How the Internet Became a Closed Shop
AcidAUS sends this quote from the Sydney Morning Herald:
"A little over a decade ago, just before the masses discovered the digital universe, the internet was a borderless new frontier: a terra nullius to be populated by individuals, groups and programmers as they saw fit. There were few rules and no boundaries. Freedom and open standards, sharing information for the greater good was the ethos. Today, the open internet we once knew is fracturing into a series of gated communities or fiefdoms controlled by giants like Apple, Google, Facebook, Amazon and to a lesser extent Microsoft. A billion-dollar battle conducted in walled cities where companies try to lock our consumption into their vision of the internet. It has left some lamenting the 'web we lost.'"
Computer hobbyists in the '80s complained that IBM and Microsoft had taken over "their" world. Car enthusiasts in the '20s probably complained about Ford and GM. When an industry becomes mature there are relatively few market leaders, practically by definition, and those leaders generally don't innovate more than they have to. Why? Network effects is one reason. Economies of scale is another. There's the good ol' monopolistic practices of the robber barons. And a couple gentlemen on Mad. Avenue explained another reason: our brains only have room for two or three entrants for most market categories that we don't happen to be fanatical or professionally involved with.
As Scott McNealy would have said, "Get over it."
For all the whining, the Internet is really more open these days than ever. If nothing else, there's a lot more world-wide participation. For a good part of the Internet's history, it was nearly all in the US with only token amounts outside. Now it really is a world-wide network.
Also some of the companies mentioned really aren't doing much in the way of any sort of lock-in. Yes Amazon has about 1% of the Internet in its data centers, which is pretty impressive, but it is just hosting. You buy the virtual servers to do as you please (within the ToS of course). You can even compete with Amazon using Amazon. Netflix hosts a lot of their videos on Amazon EC2.
The Internet may not be the anarchist-geek dreamworld, but it is more open than anything else I can think of in human history, and more open than it was in the past.
Yeah, there totally isn't any way to do anything on the internet without Facebook, Google, Apple, Microsoft, etc.
Except for:
- Discussion forums, which exist for pretty much every single interest group imaginable
- Places to post images
- A whole spectrum of places to buy stuff, most of which AREN'T Amazon
- Millions of blogs about every conceivable topic and viewpoint
- Websites by companies providing information about what they sell
- A way to interact with the government
- Online banking
- Research
- A whole lot of stuff neither I, nor anybody else, has even thought up yet
And you can do all of those things without touching a single service or product sold by one of the big giants.
In conclusion... what on earth is he talking about?
"Speaking of the 'lost web'..."
Except we never lost it. All those "gated communities" and "walled gardens" they talk about require you to opt in!
If you don't like it, don't opt in.
Yes, I know, they give you an either / or choice: "Buy an iOS device? Live with our rules." But they have only been able to because people let them. You still have the choice. If you don't like the way they do things, don't participate. Get something else.