Google Challenging Microsoft For Business Software

SternisheFan tips a report at the NY Times about the progress Google is making in its quest to unseat Microsoft's position atop the business software industry. From the article: It has taken years, but Google seems to be cutting into Microsoft's stronghold — businesses. ... In the last year Google has scored an impressive string of wins, including at the Swiss drug maker Hoffmann-La Roche, where over 80,000 employees use the package, and at the Interior Department, where 90,000 use it. One big reason is price. Google charges $50 a year for each person using its product, a price that has not changed since it made its commercial debut, even though Google has added features. In 2012, for example, Google added the ability to work on a computer not connected to the Internet, as well as security and data management that comply with more stringent European standards. That made it much easier to sell the product to multinationals and companies in Europe. ... Microsoft says it does not yet see a threat. Google 'has not yet shown they are truly serious,' said Julia White, a general manager in Microsoft’s business division. 'From the outside, they are an advertising company.'"

Comments

They are an advertising company, like who else?

[PolygamousRanchKid]

Google 'has not yet shown they are truly serious,' said Julia White, a general manager in Microsoft’s business division. 'From the outside, they are an advertising company.'

From: http://msdn.microsoft.com/en-us/library/hh506371(v=msads.10).aspx

Microsoft Advertising SDK for Windows 8

The Microsoft Advertising SDK for Windows 8 allows developers to show ads in their apps. You can use your Windows 8 apps to make money by including ads from Microsoft Advertising. The Microsoft Advertising SDK for Windows 8 along with Microsoft pubCenter enables you to create apps that:

• Easily integrate text and banner ads into your apps and games.
• Provide a money making solution that maximizes in-app advertising.
• Provide ad targeting capabilities to deliver the most relevant ads to your users.
• Seamlessly handle impression reporting.
• Monitor your ad performance in real time.

Re:They are an advertising company, like who else?

[RazorSharp]

You should check out how much money Microsoft has spent over the last ten years trying to become an advertising company. They know that between FOSS alternatives and Google that MS Office is doomed and they're looking for a new cash cow. They tried TV (many times in many ways) and failed. They tried video games and, while they managed to break into the market, it's certainly no cash cow like Office is. That's why their current focus is on Bing and cloud services and other services that Google already does better and more successfully -- basically, the statistic you provided just demonstrates how massively MS is failing in their current endeavors. They're still just milking the same old cows that are ready for the slaughterhouse while their grain fields are failing to grow.

Re:No bells and whistles

[cheesybagel]

Most of the new clients Microsoft has had recently came to it because of SharePoint. Google Apps collaboration features basically kill SharePoint. Yes it also kills Outlook and Exchange.

Re: one of the biggest and most powerful companies

[jbolden]

That's not Outlook, that's an Exchange setting. If you were using Outlook as your gmail client you wouldn't get that either.

Re: one of the biggest and most powerful companies

[Rob Y.]

It wasn't just the competitive upgrades. They also struck deals with OEM's so that, for a while at least, it was hard to find a Windows PC that didn't come with MSOffice 'for free'. That was the point where the company I worked for switched from WordPerfect to Word. And people complained for the next 6 months about the lack of WordPerfect's show codes feature. Of course, they eventually got used to Word, but victory didn't come because of quality or desire - it was monopoly bundling deals pure and simple.