Give Us Your Personal Data Or Pay Full Fare
ebh writes "Noted in an AP story about how fees make it difficult to compare air travel costs, is how the airline industry is moving toward tailoring offer packages (and presumably, fares) for individuals based on their personal information. Worse, 'The airline association said consumers who choose not to supply personal information would still be able to see fares and purchase tickets, though consumer advocates said those fares would probably be at the "rack rate" — the travel industry's term for full price, before any discounts.'"
what are you smoking? Amazon does not do personal pricing. Everybody sees the same price for the same product at the same time. They change prices over time on that same product. But the price is not personalized. I haven't seen the hidden prices that require a login because I'm always logged in, but I'm guessing this is to prevent robots from scraping the price off the product page when there's a "sale".