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Has CES Lost Its Star Appeal?

An opinion piece by tech writer David Gilbert looks at how CES might be losing some of its luster. "It's hard to know who the Consumer Electronics Show (CES) really benefits. A common perception is that CES is the place where all the major technology companies launch their latest and greatest gadgets. But this is simply not the case. Let's look at 2012 as an example. Last year's most talked about consumer technology products (in no particular order) were: the iPhone 5, iPad 3, iPad mini, Microsoft Surface, Samsung Galaxy S3, Google Nexus 7, Amazon Kindle Fire HD and the Wii U. How many were launched at CES 2012? None."

4 of 100 comments (clear)

  1. Large companies don't use CES that way.... by Anonymous Coward · · Score: 2, Informative

    They have there own conferences and that is where they announce there latest and greatest product. Given that these companies are the ones with the advertising dollars it is no wonder CES isn't where the most talked about product launches are announced/demonstrated. That doesn't mean CES doesn't have cool stuff. It just means it is smaller companies and/or not leading products from the largest companies that end up at CES.

  2. Re:Tech is commodified now by mystik · · Score: 3, Informative
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  3. Microsoft always last to leave the party by Tough+Love · · Score: 4, Informative

    Microsoft is famously last to leave the party. Remember Comdex? After years of scatch-your-eyes-out boring keynotes by Bill Gates, it finally bit the biscuit. Microsoft kept going right to the bitter end. Replay at CES: Microsoft to announce the walking wounded XBox 720 without the remotest chance of keeping up with even mid specced PCs, and with idie revival the new game in town. Clue train on the way, last stop is Microsoft.

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    When all you have is a hammer, every problem starts to look like a thumb.
  4. Google chose ASUS Eee Pad MeMO ME370T from CES2012 by CFrankBernard · · Score: 3, Informative

    The prototype ASUS Eee Pad MeMO ME370T was revealed at CES 2012 and its release delayed when Google chose it as the Nexus 7.