Slashdot Mirror
Disney Wants To Track You With RFID
Antipater writes "Disney parks and resorts have long had a system that combined your room key, credit card, and park ticket into a single card. Now, they're taking it a step further by turning the card into an RFID wristband (called a 'MagicBand'), tracking you, and personalizing your park experience, targeted-ad style. 'Imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park,' wrote Tom Staggs, chairman of Walt Disney Parks and Resorts, in a blog posting on Monday. 'With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that's better for everyone.' Disney does go on to talk about all the things you can opt out of if you have privacy concerns, and the whole system seems to be voluntary or even premium." With a theme park, at least, you can also choose to avoid the place entirely; that makes it, however creepy, a bit different from compulsory education settings, or mandatory car tracking.
I admit I don't get the reflexive "defend my privacy" stance on slashdot. Why is this "creepy"? You can opt out if you choose, but you can use the system to enhance your experience at the park if you choose. Plus, it gives Disney data to understand patterns and behaviors of people who enjoy the park, and thus allowing them to enhance and modify the park to meet their customer's desires, which makes their experience more enjoyable and increases the value of the park which ultimately makes it more profitable; that sounds like a win-win.
Can someone please explain a scenario, especially when this is voluntarily opt out, where this is a bad thing for people? Note it's also based on your room card/ticket to the park, so it's not like they can track you outside of the park, only when you're on their facility.
It's a wristband. You take it off when you leave the park.
I took my family on a Disney cruise and you booked all sorts of things before leaving port. It was nice and the combo room key/charge card/etc was super convenient.
I don't think Disney is hiding the fact that they want to squeeze you for every penny you are willing to give them. Any adult with half a brain can figure that out within a few hours of visiting a park/boarding a ship. They manage to make sure that no matter your budget you can have fun with them and that is no small feat.
Be realistic about your budget and stick to it. I for one really liked going up on deck to a pool that wasn't crowded and having someone bring me a bucket of beers that I had already picked out and paid for - without asking or waiting. If that isn't your style, you can always go with the competition and get overcrowded pools and long lines for a smaller selection of beers that really aren't any cheaper.
I don't see an issue with this. You already have a room key tied to your credit card number, a pass with your name on it, and you have to book reservations at most of the eating places in Orlando. Disney already has my information for all of that stuff, and pretty much can already track me. Why not have an all-in-one system? Or is it just because its RFID wristband that everyone here is having an issue with?
Why are the collars on the wrist when they should be around your neck? Would be nice to have a tag on the collar with the name of the master and master's address.