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EU Antitrust Chief: Google "Diverting Traffic" & Will Be Forced To Change
Dupple writes "It looks like the EU is coming close to a decision regarding its investigation of Google. While saying he's 'still investigating,' the head of the European Union's antitrust regulatory body has said that he's convinced Google is 'diverting traffic' and that it will be forced to change its results. From the article: 'Despite the U.S. Federal Trade Commission's move earlier this month to let off Google with a slap on the wrist -- albeit, a change to its business practices, a move that financially wouldn't dent Google in the short term but something any company would seek to avoid -- the European Commission is looking to take a somewhat different approach: take its time, and then hit the company hard.'"
Web search was Google's primary business, which is why they stopped doing it. Sounds strange? Nevertheless that is roughly what happened.
Initially there was google.com, and it was a web search engine. Later Google started introducing other kinds of searches, which would be hosted on subpages/subdomains of google.com. Since web search was the primary business, it remained on the front page.
At some point Google thought it would be good for the users if they could type in their search query in one place and get merged results from all of the different kinds of search, which Google is offering. That was introduced a few years ago, and it was considered such a great idea, that it would go on the front page, displacing the web search.
All the other kinds of search still had their own URLs, on which the individual kind of search could be used. But Google websearch never had such a page in the first place, because it had been on the front page. So now Google is no longer offering websearch alone.
Google should reintroduce the websearch on a subdomain like web.google.com or similar. And it should also introduce a subdomain for the merged search like everything.google.com (or something shorter). Having those existing as separate pages allowing you to search them separately is both a service to the users, who sometimes want to search specific kind of content, and also clears up some of the confusion leading to stories like this one.
Once those two kind of searches each have their own page, the remaining question is which of them users should see when they just go to google.com. At that point authorities will sound even more stupid, once they come and say, you are not allowed to show all search results from the front page, only web search. But it would be less of a problem for Google to comply, because even if it does comply, the search page with all results, which users prefer, will still exist on a slightly longer URL.
While they are at it. I think they should also introduce ads.google.com or something like that, where you can go if you specifically want to search in ads. Payment rules should be slightly different for such a page. A larger percentage of users are likely to click on an ad on such a page, and the price per click should be adjusted down accordingly. Additionally those are users who want to see the ads, and thus should be shown any appropriate ads, even if the advertiser is out of budget.
Do you care about the security of your wireless mouse?
Too bad DDG doesn't track me like Google does. I get much better results from Google because it tracks me and integrates into gmail and G+. I don't see it as much as a privacy concern as much as I do an optimization. Data collected from tracking is highly relevant to my search results.