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Facebook Announces Social Search Tools

Today at a press conference in California, Mark Zuckerberg announced a big new feature from Facebook: Graph Search. It's a set of tools designed to quickly bring together social information involving "people, photos, places, and interests" in response to a user's query. Zuckerberg was quick to point out that they aren't indexing the web, and thus aren't challenging Google. However, it will use the vast volumes of data already stored on Facebook to answer questions like "What kinds of movies do my friends like?" and "Who are friends of friends that are single in San Francisco?" Addressing the obvious privacy concerns, the company said it wouldn't allow users to search content that wasn't already shared with them (or already public). The searched data does, however, include location data, if it's been shared — you can search by places your friends have been. Significantly, the official site also mentions that Graph Search will help you meet new people, something Facebook hasn't really highlighted until now. Graph Search is being rolled out as a limited beta, with only a few thousand participants. In the coming months, they'll open it to more users and continue working on mobile and non-English versions.

14 of 128 comments (clear)

  1. Great! by jddeluxe · · Score: 5, Insightful

    Additional levels of automated stalking!!!

    1. Re:Great! by tripleevenfall · · Score: 4, Insightful

      Additional levels of data to mine and sell to our advertisers!

  2. No thanks by 93+Escort+Wagon · · Score: 4, Insightful

    When I've wanted to know what movies my friends like, I'll probably have already talked to them about it.

    On Facebook, though, I've got "friends" who are basically just people I shared some period of time and space with - e.g. high school classmates. I don't really care what movies they like, unless they're members of the tiny minority with whom I've kept contact over the decades.

    BTW this is the exact same logic that made me immediately turn off Google's "social" search results when they enabled that last year (in a previous attempt to revive the moribund Google+). If I'm doing a Google search, it's because I'm asking a question my immediate friends can't help me with.

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    #DeleteChrome
  3. Is anyone even interested anymore? by venom85 · · Score: 4, Insightful

    Is anyone outside of the teenage girl crowd even paying attention to Facebook announcements anymore? I'm legitimately asking. I have a Facebook account that I log into maybe once or twice a year. And most of the circles I spend time in don't really use it much anymore either. Am I the only one that sees Facebook announcements and just shrugs with indifference?

    1. Re:Is anyone even interested anymore? by Macrat · · Score: 4, Insightful

      Facebook is a photo sharing service for many families.

    2. Re:Is anyone even interested anymore? by hawguy · · Score: 4, Insightful

      Is anyone outside of the teenage girl crowd even paying attention to Facebook announcements anymore? I'm legitimately asking. I have a Facebook account that I log into maybe once or twice a year. And most of the circles I spend time in don't really use it much anymore either. Am I the only one that sees Facebook announcements and just shrugs with indifference?

      Actually, I thought the demographic went the other way -- most of my young nieces and nephews (18 - mid twenties) seem to have dropped off facebook, with very rare updates. On the other hand, the 30 year old and up parents and grandparents are still posting baby pics and talking about doctor's appointments.

      Do teenagers still care about FB?

  4. Re:Stalkers Rejoice by ToadProphet · · Score: 4, Insightful

    Well, those of us who have successfully managed to stay off facebook can...

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    It's on America's tortured brow, That Mickey Mouse has grown up a cow
  5. Facebook friends are not really my friends by hawguy · · Score: 5, Insightful

    What Facebook doesn't seem to realize is that my Facebook "friends" aren't really my friends - they are a large group of family and acquaintances. I don't think my taste in food and/or movies matches maybe 10% of my FB contacts. So if I do search for movies or restaurants my "friends" like, I'm not likely to get any better results than if I search Google.

    Plus everyone I know would have to share a lot more information to make this service useful.

  6. Yet I can't search my own profile by scorp1us · · Score: 5, Interesting

    I use my profile to bookmark (and share) waht I find interesting. The problem is, if I need to find something over 2 weeks old it takes forever to find it. Why can't I search my own profile?

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    Slashdot's rate-of-post filter: Preventing you from posting too many great ideas at once.
  7. Re:3 percent of CPU for privacy by hawguy · · Score: 4, Insightful

    Zuck said that Facebook spends 3 percent of their CPU power on privacy. With such a low CPU budget dedicated to something as important as users' privacy, it's no wonder they do such a poor job of it.

    I read 10%, not 3%:

    http://www.engadget.com/2013/01/15/facebook-graph-search/

    What would you consider to be a more reasonable amount of CPU budget to spend on excluding search results from some queries? I'm surprised it's as high as 10%, but I never really thought of CPU usage as a metric for privacy protection.

  8. Re:Facebook getting desperate? by boristdog · · Score: 5, Funny

    Well you can now find out if all your "friends" think Facebook is getting desperate too!

  9. Not addressing privacy concerns... by swb · · Score: 5, Insightful

    "Addressing the obvious privacy concerns, the company said it wouldn't allow users to search content that wasn't already shared with them (or already public). "

    Translation:

    "This is totally worthless without shared, public data, so we plan to completely fuck with our privacy settings a whole bunch before this rolls out so that we can make sure your data is public and shared."

    1. Re:Not addressing privacy concerns... by Mitreya · · Score: 4, Insightful

      "This is totally worthless without shared, public data, so we plan to completely fuck with our privacy settings a whole bunch before this rolls out so that we can make sure your data is public and shared."

      Indeed -- Facebook regularly changes (publicly or quietly) various settings to "streamline" user experience and protect user privacy. But I am yet to see a single example where the default change did not expose additional information that used to be private. You'd think at least one move geared to "protect user privacy" would make something private, yet that never happens.

  10. Inspirational quotes by DarthVain · · Score: 5, Funny

    Only if I can cross referances single girls of friends of friends who post less than or equal to 0 inspirational quotes with pictures per day (including but not limited to: jesus, them being a strong mom, something sappy about relationships, something about being a badass woman, what makes up a real man, their son and/or daughter and how much the love them, etc...)

    Facebook: We find out how crazy some of your old friends really are!