The Atlantic's Scientology Advertorial

Posted by Unknown on Wednesday January 16, 2013 @05:04AM from the history-of-a-time-to-come dept.

magic maverick writes "The Atlantic recently ran an 'advertorial' for the 'Church of Scientology'. During this time, they filtered comments and removed negative comments. While they have since apologized, incisive.nu has an interesting run down of what they did wrong, from both a moral and business perspective." It turns out these sponsored stories are commonplace, and a serious source of revenue: "Native ads are critical to The Atlantic’s livelihood. They are one element of digital advertising revenue, which in 2012 accounted for a striking 59 percent of the brand’s overall advertising revenue haul. Unclear just how much of the digital advertising revenue stems from sponsor content. We’re working on that."

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Re:If you sleep with a dog, you get fleas by Anonymous Coward · 2013-01-16 06:00 · Score: -1, Offtopic

SPONSOR CONTENT
Hey that's what Barack Obama looks like when he talks about gun control.

... while surrounded by his own gun-toting guards, to make himself feel safe, of course.