The Atlantic's Scientology Advertorial

magic maverick writes "The Atlantic recently ran an 'advertorial' for the 'Church of Scientology'. During this time, they filtered comments and removed negative comments. While they have since apologized, incisive.nu has an interesting run down of what they did wrong, from both a moral and business perspective." It turns out these sponsored stories are commonplace, and a serious source of revenue: "Native ads are critical to The Atlantic’s livelihood. They are one element of digital advertising revenue, which in 2012 accounted for a striking 59 percent of the brand’s overall advertising revenue haul. Unclear just how much of the digital advertising revenue stems from sponsor content. We’re working on that."

Comments

Re:If you sleep with a dog, you get fleas

[xevioso]

Shut up, tea-tard. The rest of civilized society has had it with you and the rest of you gun-fetishists.

Re:If you sleep with a dog, you get fleas

[Bodhammer]

"tea-tard" and "civilized" on the same sentence!

Hey lib-tard, don't be a hypocritical douche...