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Why You'll Pay For Netflix — Even If You Don't Subscribe To Netflix

Velcroman1 writes "At the 2013 Consumer Electronics Show, Netflix announced Super HD, an immersive theatrical video format that looks more lifelike than any Web stream, even competing with Blu-Ray discs. But there's a costly catch. To watch the high-definition, 1080p movies when they debut later this year, you'll need a specific Internet Service Provider. Those on Cablevision or Google Fiber are in; those served by Time Warner or a host of smaller providers will be out of luck. But regardless of whether you subscribe to Netflix, you may end up paying for it, said Fred Campbell, a former FCC legal adviser who now heads The Communications Liberty & Innovation Project think tank. 'Instead of raising the price of its own service to cover the additional costs, Netflix wants to offload its additional costs onto all Internet consumers,' Campbell said. 'That's good for Netflix and bad for everyone else in the Internet economy.'"

7 of 292 comments (clear)

  1. Non-Event. Just silly... by Anonymous Coward · · Score: 5, Insightful

    Yes, they want to upgrade for fast low latency connections, and the people with Pentium IV machines will not see the benefit. Just like the people who were paying for dialup didn't see the benefit of pipe-size increases that were in place to accommodate DSL.

    But while net neutrality doesn't allow them to charge for "Netflix" (which is as it should be), there is nothing stopping them from charging extra for the awesome bandwidth that will get to the customers, and to use that extra charge to pay for the infrastructure upgrades. These upgrades during low-Netflix-use times may benefit others.

    Right now I pay $120 a month for 25Mbits, no cap. My friends pay $80 a month for 20 Mbits with a 250GB cap. So they already have everything they need in place already. Watching 10 movies a month and doing nothing else, you would blow through the cap and need the upgrade. Article's author is a troll.

  2. The argument is a stretch. by 140Mandak262Jamuna · · Score: 5, Insightful
    Basically they are arguing, the new service from Netflix requires lots of investments and upgrades to the network, and they will pass it on to all the customers because FCC prohibits charging more for Netflix customers alone, even if they are the only ones benefiting by these upgrades.

    To me it is a stretch. The ISPs are not fools. If the Netflix customers want special high speed access, they will be forced to cough extra cash for that privilege. And that money will upgrade the network for all customers. They may not be able to tack on a "fee for being a netflix customer". But they surely will tack on a fee for "50 Mbps service with guaranteed network latency of less than 200 millisecond" or whatever is the technical spec.

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    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  3. Re:Infrastructure by Anonymous Coward · · Score: 5, Insightful

    Yes, you should be upset. Your ISP should be making infrastructure upgrades and paying for it from the billions in profit that they have made by overcharging you for the crap service you already receive. Instead, you somehow think it's ok for them to make you pay for them to upgrade their service when they should have been doing it all along.

  4. Re:Non-Event. Just silly... by aaarrrgggh · · Score: 5, Insightful

    The internet isn't a flat ocean of content that you pay for a little pipe full of, placement matters bigtime when it comes to overall throughput and latency.

    Problem is that is what the ISPs have been selling. It screwed up the peering model already, and next it will impact the ISPs.

    The issue here is that any ISP would rather be able to keep charging the same rate for the same service (or increasing the price each year), rather than get the same fee for providing ever-increasing bandwidth. As the infrastructure is paid off, the providers should either reinvest or drop rates; they prefer to do neither.

  5. Re:Non-Event. Just silly... by Anonymous Coward · · Score: 5, Insightful

    >Their point is that, from a market perspective, a service provider "buying in" to a service like this through upgrades exclusive to Netflix (probably in the way of CDN servers/bandwidth) don't pass that cost on to just the consumers using Netflix.

    Yes, that is their point, and the grandparent's point is "that's bullshit." They have a mechanism in place to charge subscribers by bandwidth. They are buying "content access" they can serve to dramatically increase the amount of bandwidth their subscribers pay for. If your ISP gets another $40 a month for the bandwidth to enjoy HD moves as often as you enjoy SD movies, then the consumers that are using it are paying for it.

    No it's not precise to the penny, some of Grandma's ISP fees may be going for this, but some of my fees have been subsidizing her unprofitable dialup connection for years. But then, some of your text messaging fees are paying for 911 service that you may have never used. Some of the cost of your voice minutes goes into handset development for handsets you don't want to buy. At Mel's diner my dinner tab includes the cost of ketchup that other diners use, and I HATE KETCHUP!

    The article writer, and the industries for which he shills are greedy crybabies. Nothing more.

  6. Re:Non-Event. Just silly... by RatherBeAnonymous · · Score: 5, Insightful

    Look, this article is just another BS anti-net neutrality argument showing how the poor internet carriers can't afford to support rich Netflix's content. Powerful Netlix is strong arming the little Internet providers (like, ahem, Time Warner) into carrying all of that expensive streaming video and cutting off ISPs who won't play ball.

    But the whole article is BS, and this is why: There is no buy in. No one is getting cut off.

    According to TFA, Netflix is not forcing any ISP to carry this traffic and they are not charging any ISPs for the privilege. Netflix is providing local caching servers to minimize traffic across the national backbones. This will save Netflix money and save the ISPs money because local traffic is cheaper than backbone traffic. If Netflix really wanted to stick it to the ISPs, they could just turn on Super HD for all subscribers and really rack up the bills. Netflix is being downright polite with this. At best, Super HD will be a minor competitive advantage for a handful of ISPs who have the servers.

  7. Re:Non-Event. Just silly... by Reverand+Dave · · Score: 5, Insightful

    Best post in the thread so far hands down.

    The simple fact is that if the ISP's would re-invest into their infrastructure they would be doing everyone a great service (themselves included), but instead they seem to be pissing away the profits and doing nothing really for their customers other than jacking up the prices for the same basic service. Of course there is absolutely zero incentive for them to do so in most markets since most have a utility style monopoly.

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    I got here through a series of tubes