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Have a Wi-Fi-Enabled Phone? Stores Are Tracking You

Posted by Soulskill on Tuesday January 22, 2013 @11:30AM from the my-decoy-phone-will-fool-them-all dept.

jfruh writes "Call it Google Analytics for physical storefronts: if you've got a phone with wi-fi, stores can detect your MAC address and track your comings and goings, determining which aisles you go to and whether you're a repeat customer. The creator of one of the most popular tracking software packages says that the addresses are hashed and not personally identifiable, but it might make you think twice about leaving your phone on when you head to the mall."

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Re:Turn off wifi by dririan · 2013-01-22 12:23 · Score: 1, Redundant

From signature:

I'm not that concerned with Karma, I post when I think I have something to add
How does the equivalent of "mod parent up" add to the discussion? The parent is at +5, but I doubt people just blindly follow what some random person says it should be modded to.