RIM's BB10 Campaign Requires Some Serious Work

adeelarshad82 writes "With the BlackBerry 10 launch just around the corner, there is a lot of pressure on RIM's CEO to provide a 'Steve Jobs Moment.' However, given BlackBerry's 1.1% percent market share compared to the combined 92% share between rivals Android and iOS, it's a long road back. To add to the struggle, no other first-generation smartphone leader has been able to pull off this kind of rebirth. Palm and Symbian are dead and Microsoft is struggling. But, as one mobile analyst explains, RIM has a chance to carve out its own market with tomorrow's launch of BlackBerry 10 given that they get a few things right. They need to heavily promote their devices to CEOs, heavily promote the top apps to users, and most of all, they need to be able to explain why people should give it a look."

Comments

The coming QML Revolution

[scorp1us]

Currently, Flash is the only cross-platform app building method. But BB10 uses Qt5 and QML. The Ubuntu Phone supports it as well. Development on Android is ongoing and and iOS on on the horizon. WindowsRT can be done as well. This isn't yet a huge deal for consumers and it never will be. But for developers, a QML app will open them up to maintaining one platform for all the phone platforms. Which means the platforms become mostly irrelevant to consumers since the exact same app will be on all. You might like the particular way that you have notifications, or widgets on your home screen, but that will be the deciding factor, unless there are artificial limitations (Apple). The hardware is all equivalent now. The apps will be equivalent. Only the OS and policies will shape the buying choice. I for one will not buy an Apple product until they allow the Swype keyboard. So I think it's now about what it's NOT got...