RIM's BB10 Campaign Requires Some Serious Work

adeelarshad82 writes "With the BlackBerry 10 launch just around the corner, there is a lot of pressure on RIM's CEO to provide a 'Steve Jobs Moment.' However, given BlackBerry's 1.1% percent market share compared to the combined 92% share between rivals Android and iOS, it's a long road back. To add to the struggle, no other first-generation smartphone leader has been able to pull off this kind of rebirth. Palm and Symbian are dead and Microsoft is struggling. But, as one mobile analyst explains, RIM has a chance to carve out its own market with tomorrow's launch of BlackBerry 10 given that they get a few things right. They need to heavily promote their devices to CEOs, heavily promote the top apps to users, and most of all, they need to be able to explain why people should give it a look."

Comments

Potentially awesome devices for BYOD..

[Anonymous Coward]

One of the big features is having multiple profiles on the BB10 phones, so you can have a Home profile as well as a Business profile, each with it's own apps and data that you can switch on the fly. When you leave a company, the business profile is wiped and you can continue using the device.

Demoed one of the employee's units some time ago, it was pretty cool. Definitely geared for business users, but it's the only modern smartphone I've seen with this functionality.

Re:Why to CEOs?

[Daetrin]

My company has a iPad app for interfacing with our software. We don't have an Android app (though as an afterthought we have started developing an "agnostic" HTML5 interface.) Why is that? It wasn't because of market studies or user feedback or anything like that. It was because our CEO got an iPad, and she really liked it. So she thought we ought to be able to use our software with an iPad.

It doesn't matter how dumb you think CEOs are on average (though i've got to say, our CEO is pretty smart in general, even if i don't agree with her on this one decision) they can have a massive influence on what direction a company takes. Whether it's deciding which platforms to develop software for or what brand of phone the company will supply or something else i'm not even thinking of, if you can convince a bunch of CEOs that your product is a great thing there's probably something they can do to help you out.