Slashdot Mirror


How Not To Launch a Gadget

An anonymous reader writes "Starfish sells itself with this slogan: 'The next biggest thing is the next smallest thing: The world's first ever interactive iPhone and iPad mirroring device on your wrist.' The reality is that building products is hard. Building products with amazing feature sets is harder still. And, as the old saying goes, if something looks too good to be true, it probably is. From the article: 'On Thursday morning when the show floor opened, Starfish’s booth was completely empty—no product, no marketing materials, not even any people. Come Friday, various permutations of representatives appeared at the booth intermittently. ... Saturday arrived, but the watch didn’t, at least not at first. After hourly promises of its imminent arrival, a single prototype of the Starfish watch appeared sometime before 1 p.m. My colleague Dan Moren got to the booth before I did, and the Starfish device wasn't working then. It had apparently worked, briefly, in some sense of the word "worked," when a reporter for TUAW visited the booth. ... The sole representative at the booth when I returned wouldn't give his name. What information he did give me didn’t mesh with what [the CEO] had told TUAW. ... "Why did he send you to man the booth if you can’t answer questions about the watch?" I asked the rep. "I’m done talking to you," he said, as he moved to position himself directly in front of my face. His expression had gone from brusque to combative. "Did you hear me? I’m done talking to you." My accompanying colleagues and I took the unsubtle hint. We left the booth.'"

1 of 160 comments (clear)

  1. Re:Captain Obvious strikes again by vux984 · · Score: 1, Troll

    If we're a free society, then every woman should feel free to define that for themselves...

    Is that what you think 'scantily clad booth babes' are? Its free women deciding for themselves how to define their femininity? Yeah, you keep telling yourself that.

    I'm finding it hard to swallow that there are any women out there looking to define their own femininity for themselves who ended up deciding that the best way to express their femininity is "scantily clad booth babe"

    I'm pretty confident the women who have that option open to them aren't doing any lofty self-definition. Its a paycheck. And its better hours, working conditions, and pay than their other options.