Surface Pro Sold Out; Was It Just Understocked?
TechCrunch is one of the many outlets to report that Microsoft's Surface Pro tablet computer sold out on its first day of wide availability. Business Insider points to Reddit threads complaining that "selling out" was largely a product of not having all that many in stock to begin with, in some cases not even enough to cover pre-ordered devices.
BTW: Andy Rubin was responsible for Danger and Hiptop, and sold it to Microsoft for one billion dollars. Microsoft turned it into the KIN. He was also responsible for Android and sold it to Google for fifty million dollars. He stayed at Google and together they turned it into, well, Android. Isn't that ironic?
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Just thought would mention, normally for new product releases there are at least 2 distinct batches to arrive in stores.
First is air freighted typically not many units(often on pallets), second about a month later for the US, are standard shipping containers with the vast bulk of the supply. Air freighted products quite a bit more expensive (i looked at costs a couple of years ago and it was >5x).
If have just spent large $ on a production run, want to get some return as soon as possible but don't want to wreck quite often tight margins by air shipping too much and have it sit around for the month it takes the bulk to arrive. By selling out early can quite often get publicity and pre-orders to help shift the volume arriving later without having to discount the initial price too much.