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Twitter, American Express Letting People Purchase Goods Via Hashtag

Posted by Soulskill on from the this-doesn't-need-to-be-a-thing dept.

Nerval's Lobster writes "What could possibly go wrong with this? American Express has announced a partnership with Twitter, giving customers the ability to sync "eligible cards" with the social network. Tweeting special product hashtags (i.e., #uselessjunk) will purchase a product via that synced card. American Express will then send a purchase-confirmation Tweet, and the usual shipping-and-handling of the product will commence. For Twitter, the partnership also holds significant advantages. If this initial foray succeeds, it could potentially evolve into a workable e-commerce model, and thus a separate stream of revenue for the social network aside from advertising. Also, research has shown that people tend to spend more money when using credit cards as opposed to cash. It's also quite possible that a streamlined online purchase mechanism—think any number of e-commerce Websites' "Buy Now" buttons—could compel potential customers to buy more often and in larger amounts."

7 of 106 comments (clear)

  1. Purchasing #uselessjunk by damn_registrars · · Score: 5, Funny

    Are you telling me that Packard-Bell is back in business?

    --
    Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  2. Didn't work. by jtownatpunk.net · · Score: 5, Funny

    I tried #blowjobs and nothing happened.

  3. Whoa, dude by Anonymous Coward · · Score: 4, Funny

    I need you to clarify, when you tweeted #dell were you interested in buying Dell's new $50 thumbstick computer, or DELL (NASDAQ) for 24.4 billion USD?

    - Steve

  4. Re:Seeing how secure Twitter is... by Anonymous Coward · · Score: 5, Funny

    did u c the new BMW commercial? Wow! #BMW

    about 10 seconds later ... Your new BMW will be delivered on Thursday. Congrats and Enjoy! #MSRP

  5. Another Problem... by RedHackTea · · Score: 5, Funny

    "Dude, I just bought the new Monkey; it is really cool! #monkey"
    (Monkey has been charged to your account.)
    "Stupid American Express. I didn't want to buy Monkey again! #monkey #1stworldproblems"
    (Monkey has been charged to your account.)
    "Damn you American Express!!!!! I do not want a 4th Monkey!!!!!!! #monkey #ihateae"
    (Monkey has been charged to your account.)

    --
    The G
  6. Re:Eh by SilentStaid · · Score: 4, Funny

    They're working on it tho.

    #fookenstoopididea, etc.

    I can't wait to see what you just bought.

  7. Re:Eh by k3vlar · · Score: 3, Funny

    300 shares of each Blackberry/Apple/Microsoft/Oracle

    --
    Unlike porn, which yada yada rimshot hey-ooh!