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Federal Court OKs Amazon's System of Suggesting Alternative Products

Posted by timothy on Tuesday February 26, 2013 @06:00AM from the if-you-don't-like-that-you'll-really-hate-this dept.

concealment writes "Many of us have had the experience of going to Amazon to buy one thing but checking out with a huge shopping cart of items that we didn't initially seek—or even know were available. Amazon's merchandising often benefits Amazon's customers, but trademark owners who lose sales to their competition due to it aren't as thrilled. Fortunately for Amazon, a California federal court recently upheld Amazon's merchandising practices in its internal search results."

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Re:Brick and Mortar by fuzzyfuzzyfungus · 2013-02-26 06:18 · Score: 5, Informative

In this case, the trademark holder was actively blocking sale of their product on Amazon and then suing Amazon for suggesting similar products that they did have in stock...
The audacity is jaw-dropping.
Re:Suggestions for subtly incorrect items by Lithdren · 2013-02-26 08:24 · Score: 3, Informative

Or you could read the product descriptions before clicking the 1-click purchase button and save yourself a lot of headache. ...oh shit, thats why they patented that!