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Federal Court OKs Amazon's System of Suggesting Alternative Products

Posted by timothy on from the if-you-don't-like-that-you'll-really-hate-this dept.

concealment writes "Many of us have had the experience of going to Amazon to buy one thing but checking out with a huge shopping cart of items that we didn't initially seek—or even know were available. Amazon's merchandising often benefits Amazon's customers, but trademark owners who lose sales to their competition due to it aren't as thrilled. Fortunately for Amazon, a California federal court recently upheld Amazon's merchandising practices in its internal search results."

2 of 102 comments (clear)

  1. Truly sad by Ravensfire · · Score: 5, Interesting

    Go to a store and you'll generally see competing products next to each other and that's okay. But try to do something similar on-line? Horror! Unfair! Must file lawsuit! It's become our culture but the practice of suing for anything and everything has become utterly ridiculous in the last decade or so.

    --
    "But we decide which is right, and which is an illusion"
  2. Re:Brick and Mortar by fuzzyfuzzyfungus · · Score: 5, Informative

    In this case, the trademark holder was actively blocking sale of their product on Amazon and then suing Amazon for suggesting similar products that they did have in stock...

    The audacity is jaw-dropping.