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Don't Want a Phonebook? Give Up Your Privacy

newscloud writes "Seattle will soon shut down its popular phonebook opt-out website as a result of a costly settlement with Yellow Pages publishers. Going forward, the only way to stop unwanted phonebook deliveries will be to visit the industry's opt out site and provide them with your personal information. They will share it with their clients, most of whom are direct marketing agencies, who in turn commit not to use it improperly. The Federal Court of Appeals ruled in October that The Yellow Pages represent protected free speech of corporations (including Canada's Yellow Media Inc.); defending and settling the lawsuit cost Seattle taxpayers $781,503. The city said the program's popularity led to a reduction of 2 million pounds of paper waste annually."

3 of 357 comments (clear)

  1. Profitability? by AlphaWolf_HK · · Score: 5, Informative

    If nobody reads the damn thing, how can it be profitable? And if it isn't profitable, why are they distributing it?

    Unless people actually *are* reading it. If so, then how is this a waste?

    And we're not going to run out of trees any faster than we'll run out of potatoes. Trees used for paper are grown in farms, and are selectively bred for that purpose (the resulting product is of higher quality and cheaper than from wild trees.) Paper production isn't the reason for decreasing numbers of trees, and recycling paper is a huge waste of time and resources.

    The only reason there are fewer trees in the world (and not in the US btw, the number of trees we have in the US has been steadily growing for decades now) is because jungle territory is being cut down to make way for real-estate.

    That said, I'm not sure why the politicians would make an issue of trying to reduce the number of phone books. Just treat it like any other junk mail: send it right to the trash. And you only have to do it once a year.

    --
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  2. It won't work, either by blp · · Score: 5, Informative

    We attempted to opt-out of Yellow Pages deliveries in our local area in California, but it doesn't work. The guys who throw these things on everyone's front porch do not care whether you are on the list or not. I'm not even sure that they have a list. You will still get phone books.

  3. Re:File a police complaint for littering by Anonymous Coward · · Score: 5, Informative

    This has already been tested in court against KKK pamphlets... The government has no power to restrict the distribution of racist pamphlets, or for that matter, phone books, just because you don't like them.

    Trash.. I think the courts can probably figure out a distinction between waste and actual speech.