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SXSW: How Emotions Determine Android's Design

Nerval's Lobster writes "At a SXSW panel titled, 'Android's Principles for Designing the Future,' Helena Roeber (who headed up Android's UX research from 2007 through 2012) and Rachel Garb (who leads interaction design for Android apps at Google) discussed the complex philosophy behind Android's design. Roeber went back to the very beginning, recounting Google's Android Baseline Study, in which the team made in-home visits to study how people use technology. 'We saw the profound effect that technological design has on people's lives,' she said. 'Technology had become so pervasive that people had started to schedule and enforce deliberate offline moments to spend time with their family and friends.' From that study, the team learned that users were often overwhelmed by their options and 'limitless flexibility,' leading them to consider how to design a mobile operating system that wouldn't beat those users over the head (at least in the proverbial sense) on a minute-by-minute basis. Instead, they focused on an interface capable of serving features to users only when needed. That meant creating an interface that only interrupts users when needed; that does the 'heavy lifting' of the user's tasks and scheduling; that emphasizes 'real objects' over buttons and menus; and that offers lots of chances for customization. All those elements— and many more — eventually ended up in Android's trio of design principles: 'Enchant Me, Simplify My Life, and Make Me Amazing.'"

13 of 68 comments (clear)

  1. I also prefer my principles to mean nothing... by fuzzyfuzzyfungus · · Score: 4, Insightful

    What is the point of calling something a 'principle' if it is so vacuous as to both affirm and reject practically any design decision you might choose to make?

    1. Re:I also prefer my principles to mean nothing... by SourceFrog · · Score: 3, Insightful

      The point of this talk looks like marketing to me, and this reads like a Slashvertisement. "Enchant Me, Simplify My Life, and Make Me Amazing" - are you kidding me? Make me gag. It's just a regular bland interface of a regular bland smartphone (and yes, I use Android). "We saw the profound effect that technological design has on people's lives" Seriously? This is 2013, I thought people got tired of hearing this sort of of cliché'd "oh we're such technological visionaries" marketing wiffle-waffle in the 90's.

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      My other UID is three digits.
  2. Casual vs serious users by KiloByte · · Score: 2

    Tablets have their uses -- for example, my 2 years old nephew can use them just fine. For myself, though, I fail to see any single purpose I'd ever want to use one. I don't watch TV or its likes, any activity that's not read-only requires some reasonable input dev. For most tasks, a keyboard is mandatory, and for the rest, a touchscreen is hardly ever adequate. Either you need something more accurate (like a stylus), or an interface that's dumbed down into uselessness.

    So say what you want about "getting overwhelmed by limitless flexibility" -- oversimplifying things means you end up with a shiny toy that's not fit for anything serious. Unless you call getting the user to purchase the toy after a brief play "serious" -- as it's indeed to the advantage of the toy's maker. There's no way around the learning curve: either it's easy and weak, or hard and powerful.

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    The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    1. Re:Casual vs serious users by matty619 · · Score: 2

      I bought a Transformer Prime, really just on a whim, I just wanted to play with a tablet. I was honestly worried that it would end up just collecting dust, but it turns out I use it all the time. It's almost always on the coffee table, and when we have guests over, it invariably gets passed around the group as people look up random facts, or showing people Youtube videos. One thing that has become really popular at my house, is using Youtube in Chrome to remote control the youtube app on the PS3 on the big screen TV. Passing around a laptop is awkward, and no one really wants to hand someone else their phone. But passing around a tablet just *feels right*. And of course, when alone, relaxing on the couch with a tablet is quite addicting.

    2. Re:Casual vs serious users by chienandalou · · Score: 2

      For the most part I agree -- one reason I'm reading and typing this on a Thinkpad.

      But let's talk about read-only tasks.

      First, a lot of those are now easier on a tablet than on a PC. Faster booting up, simpler interface. Touch what you want, it opens, you read/watch it. At the moment, anyway, tablets have better screen quality.

      Second, ease of use and screen quality mean that activities are migrating from print and TV/DVD to tablets. I read a lot of pdfs as part of my work. Like you I watch zero TV, but I'll sometimes unwind with 10 minutes of Daily Show and I've started to watch an occasional episode of "The Thick of It" on Hulu, which is available nowhere else. My wife reads books and watches video on laptops or tablets routinely.

      Maps, reading for work or pleasure, looking things up, video ... there's a lot of read-only in most of our lives. I haven't quite made the move, but I'm planning on buying the next version of a Nexus 10 that comes out. At work, I've seen a lot of colleagues who used to turn up at meetings with laptops bringing tablets.

  3. That's good design? by Animats · · Score: 4, Interesting

    The image shown as an example has most of the screen real estate tied up with a useless background of car images. Then there's a tiny map. The screen contains no useful information about bypassing the delay. The actual info is less useful than what 511.org or calling 511 provides.

    As for dialog boxes, Apple had a spec for those in the original Macintosh user interface guidelines. Trouble dialogs should be two sentences. The first sentence describes the problem. The second suggests corrective action. And you should never have to tell the machine something it already knows.

    What they actually say about their design sounds like the design spec for Metro, except without the emphasis on square flat-shaded icons. Scrollable grids of icons presented in more or less random order do not scale well.

    1. Re:That's good design? by petsounds · · Score: 4, Insightful

      A lot of the current UX people are pretty young (and I'm talking about both Android and Apple), and don't seem to have a solid grasp of historical UX precedents. (same thing is true of art directors and programmers) Google seems to think they invented all this stuff, but as you say the Macintosh had a GUI design bible that is still very relevant today and covers most of what Google is trying to spin as their profound discoveries. Unfortunately even the UX designers at Apple seem to cast aside this bible. Everyone wants to make their mark and do something different than what was done before, even if it's not the right decision, even if it hurts the user's experience. Often hubris clouds their judgment. Jony Ive is a great designer because he serves the product, not his ego.

  4. Re:Everything old is new again by davester666 · · Score: 2

    Neither did Android. Before Apple showed off the iPhone, "Android" looked and worked very similar to wince.

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  5. Re:Linux by Solandri · · Score: 2

    Android is Linux after Google removed all the "give the user every conceivable and obscure-to-use option under the sun" put there by enthusiasts. That's why it's succeeded wildly while regular Linux projects have yet to crack 2% market share among regular users (i.e. desktop/mobile). Same thing with Apple's OS X vs. BSD Unix.

    This is the biggest problem I've seen with the open source philosophy. People like to think it's altruistic, but it's really not. All it's done is shift the selfishness from profit to contribution. Developers in open source projects typically contribute what they want, not what end users want. In fact I've frequently seen OSS developers openly hostile to user requests and suggestions, as if the opinion of someone who doesn't know how to code is worthless. It's like a blacksmith who likes making horseshoes thinking he's being generous by giving free horseshoes to poor people, when the poor people don't own horses and what they really want are farming tools. Feedback from end-users is vital to shaping the software into something more productive for end-users, but that feedback loop is frequently crippled in OSS.

    With paid software, the reward for your selfishness is directly linked to the opinions of end users (they buy your software). So your selfishness (desire for profit) actually achieves results similar to altruism by getting you to implement stuff which you would never want to do on your own, but which your users want. (That's not to say OSS is without merit. The zero cost of duplication means RMS is correct that society is less effective if the basic snippets of code all have to be bought. It's just that OSS works best when most of the users are also developers. Not so well when the set of developers and users have very little intersection - in these types of OSS projects the relationship often looks more like lord/serf than it does developer/user.)

  6. Re:How they avoid admitting they were inspired by. by KiloByte · · Score: 2

    Would you care to mention a single idea Apple has not "stolen" from someone else?

    And your claim that Linux is a rip-off of Windows (and not Unices of old) is beyond words.

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    The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
  7. Re:No true Scotsman and "FOSS movement" by BasilBrush · · Score: 2

    He very clearly means what whilst desktop Linux GUIs are thrown together by anyone who wants to contribute, the Android UI is controlled by Google.

    You can take what Google put out there, but you can't change Google's Android UI.

    It might make you feel all warm and cuddly to classify both these as open source. And indeed they are. But Androids success is in part due to the fact that you FOSS enthusiasts can't fuck it up, as you did with the desktop Linux GUIs.

  8. I am in the process of writing an academic book by aussersterne · · Score: 2

    on an iPad, using Sente and Daedalus. Works for me.

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    STOP . AMERICA . NOW
  9. Users... by speedplane · · Score: 2

    Anytime I hear of a study being performed on "actual users," I know the product is behind the times. If there is no leader who is willing to put their cojones on the line and say what the interface should be, then there is no actual leadership, just engineering through committee. The android product is a perfect example of this: fine for most, imperfect for all.

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