The Non-Profit .Org Registry Works Behind the Scenes (Video)
ICANN.org says, "The DotOrg Foundation [update: Note that the organization is now known as the Public Interest Registry], along with its operating partners, is committed to stable, efficient and affordable management of the .org registry." Most of us don't spend a lot of time thinking about the Internet's basic "plumbing," and few spend much time thinking about .org and the group that is responsible for maintaining it. That group did, however, have a booth at SXSW. That's where Timothy Lord interviewed .org spokesperson Thuy LeDinh, who was happy to explain what the .org people do and why they do it.
So part of this expansion that I was talking about with 2000 new domain names coming is .ngo. It is a term that most Americans don’t know. But if you work in the non-profit non-governmental, you actually would have heard of NGO, which stands for non-government organizations.
Indeed -- for the lay man not briefed into this kind of world, the distinction between an NGO and an NPO is highly irrelevant. I think the addition of the .ngo TLD is a solution looking for a problem.