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Drone Swarm Creates Star Trek Logo In London Sky

Posted by Unknown on from the cooler-than-the-movie-itself dept.

garymortimer writes "As a harbinger for the Paramount film 'Star Trek — Into Darkness', starting in May in Europe's cinemas, last night a swarm of 30 mini-helicopters equipped with the LED lights drew the Star Trek logo into the skies over London. The choreography for the show was developed by Ars Electronica Futurelab from Linz (Austria). Quadrocopter maker Ascending Technologies GmbH from Munich (Germany) provided the aircrafts."

2 of 118 comments (clear)

  1. Re:English Motherfucker, Do You Speak It ? by 1u3hr · · Score: 4, Insightful

    PS2: And it's not the "Star Trek logo", which consists of the stylized words "STAR TREK", but the Starfleet arrowhead emblem.

  2. Just what we need by houghi · · Score: 4, Insightful

    Just what we need. More advertisement. We do not have enough of it it, so please fill the sky with it.

    We all saw the formation flying quads before in lab environment and what do they decide to do with this knowledge? Advertisement!
    I am sure that when we will have effective robots, they will not be used to do anything you think they can do, but rather walk in the streets, tap your shoulder and when you look, they say "Hey mister, did you hear about this great new product. ..."
    It will then follow you around till you placed an order. At that moment the next one comes along.

    --
    Don't fight for your country, if your country does not fight for you.