ICANN's Trademark Clearinghouse Launching Today
itwbennett writes "If you want to protect your brand before ICANN rolls out the new gTLDs (generic top-level domains), here's your chance. The clearinghouse will allow trademark owners to register their marks for an annual fee of between $95 and $150. The clearinghouse 'doesn't necessarily prevent trademark infringement or cybersquatting, but it does help trademark owners and brand owners somewhat in mitigating the damage that might occur,' said Keith Kupferschmid, general counsel and vice president of IP policy and enforcement for the Software and Information Industry Association (SIIA). 'We've been telling brand owners it's not that expensive to protect themselves and they ought to do it.'"
All of the new TLD registrars will be required to check the trademark clearinghouse before issuing domains, preemptively squashing trademark disputes.
For an extra $100, ICANN will send you your TLD VIP package that includes instructions on how to get on the faster VIP internets and make your domain load up spontaneously on people's browser when they utter your brand's name.
Give us your moneys to put your name on a list. Not that we will actually do something with it, but it will give you a nice and fuzzy feeling.
The Dutch will inherit the earth. If not, we'll settle for a bit of ocean. Beta delenda est!
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You could say: before ICANN rolls out the new gTLDs
or, you could say:
before ICANN doles out the new gTLDsbut srsly, you cannot say:
before ICANN roles out the new gTLDs"Rolls out" and "doles out" have different implications, but they would at least make some sense. Hello, /., we need an editor on aisle 5, please send an editor to aisle 5 now, we've got a grammar spill. Bring the sawdust... ;>)
Who gets .mcdonalds? Who gets .burgerking ("The burgers are better at Hungry Jack's")
And I could repeat trademarks that apply in different geographical areas, and in different business areas. I sell computer services under the name Coca Cola, does that mean I can prevent a global beverage company from squatting on .cocacola?
In other words, as previously mentioned, this whole this is a scam.
HELP MY ACCOUNT HAS BEEN HACKED BY AN ILLIBERAL ART STUDENT SET TO DESTROY THE INTERWEBZ!
Seriously? This is so close to various scams that you need a microscope to spot the difference.
Not to mention that it borders on a protection racket. "Nice trademark you have there. Would be a shame if anything happened to it..."
ICANN needs to be replaced.
Assorted stuff I do sometimes: Lemuria.org