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Falling Windows RT Tablet Prices Signify Slow Adoption

angry tapir writes "Prices of Windows RT devices have started falling, signaling an attempt by PC makers to quickly clear out stock after poor adoption of tablets and convertibles with the operating system. Microsoft released Windows RT for ARM-based devices and Windows 8 for Intel-based devices in October last year. The price drop is an acknowledgment that Windows RT has failed, analysts claim. Though Microsoft has not publicly acknowledged the failure of Windows RT, there is already growing concern about the fate of the OS. IDC earlier this month said that Windows RT tablet shipments have been poor, and that consumers have not bought into 'Windows RT's value proposition.' PC and chip makers have acknowledged poor adoption of the operating system. Nvidia's CEO, Jen-Hsun Huang, last month said he was disappointed with the poor response to Windows RT, and Acer executives have said that Microsoft needs to improve the usability of RT."

3 of 290 comments (clear)

  1. Let me guess... by elashish14 · · Score: 4, Interesting

    Redmond is gonna blame OEMs for this one too eh?

    (Reference: http://www.theregister.co.uk/2013/01/24/windows_8_blame_game/)

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  2. Re:Would I buy one? by smash · · Score: 5, Interesting

    Microsoft killed RT in an epic case of one hand not talking to the other, and corporate greed (to force people to go for Pro - which also falls through the cracks as a device without a real market - it's too big and heavy - essentially its a laptop with a shitty keyboard that you can't use without a desk). Enable RT to be domain joined/managed, give it a half decent screen and you'd see corporate sales pick up.

    As it is, they disabled all that and gave it a shitty screen compared to the iPad - so no consumer in their right mind will want it. Corporates won't want it either as it is not managable via active directory.

    So.... it managed to hit that segment of the market that doesn't exist. Way to go Microsoft!

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  3. Re:What did they think was going to happen? by Hal_Porter · · Score: 5, Interesting

    The whole thing is insane really. At the start MS had 90% of the desktop market. Windows Mobile had about 10-20% of the mobile market. Most importantly they had a load of ISVs producing software, the old stuff run on Win32 and the new stuff on .Net.

    MS introduce the Kin and Zune. These were spectacular failures - based on .Net and C#

    Then MS decide to replace Windows Mobile with Windows Phone 7. It is based on C#/.Net and is locked to prevent Win32 code. It share a lot with Kin and Zune. It is a failure. They replace it with WP8. WP8 is locked to prevent Win32 code except for Microsoft's code - IE and Office are still Win32. Everyone else is supposed to use the WinRT API in C++. Then they move the WP8 API to Windows 8 and release an ARM version which is locked to prevent Win32 code. Windows Phone is now down to a few percent market share. Most of the ISVs defected to Android and iOS and show no sign of coming back.

    So you've got a UI which they used on their phone project which is not selling on their desktop OS which is. At that point it seems like people stopped buying machines with Windows 8 - if you look at what happened Windows 7 is still outselling it.

    Now if you look at Vista it sold poorly and they rushed out Windows 7. So you'd expect them to rush out a Windows 9 which had the start menu restored. But if you look at Windows Blue the biggest change is apparently "an improved charms menu".

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