Facebook Launches "Home" For Android
Nerval's Lobster writes "Facebook has announced "Home" for Android smartphones (and, eventually, tablets). It's something less than a full Facebook mobile operating system, as some expected before the company's presentation, and more like an app update. Facebook also announced the Facebook Home Program, which will work with several carriers and device makers to pre-load Home onto select devices, including ones built by Samsung, Sony, ZTE, and Lenovo. The first "Home" phone will be the HTC First, a $99.99 phone that will ship April 12 from AT&T. Facebook chief executive Mark Zuckerberg told analysts and journalists assembled for his presentation that Home was designed to reorient the phone and the Facebook mobile experience around people, not apps: "On one level, Home is the next mobile version of Facebook. On the other, it's a change in the relationship with the next generation of computing devices." Home essentially is a custom start screen for your Android phone, replacing the home screen with one centered on Facebook. While users can access other Android apps on the phone, the focus is on those apps that run on the Facebook platform. Home can also be enabled as a lock screen." Reader RougeFemme points out that France Telecom/Orange will be the first carrier in Europe.
No thank you.
The last 15 years of internet dominance have been neat, but it seems like all of the "inventions" are clever ways to interact with each other. Entertainment and consumer products are booming, but what actual technologies are we inventing? Or to put it another way: what opportunities have gone past while we've been inventing toys and minting teenage millionaires?
Android lets you replace the launcher and other component parts and it looks like that is all this Facebook app is doing. Given how intrusive and battery sapping their app is, I think I'll pass.
Rather than having a phone that's designed to spill everything I do to Google, I get a phone designed to spill everything I do to both Google AND Facebook. Geez, loverly.
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That is impressive. Very, very impressive.
Not the software - that sounds mediocre at best.
But the business plan is genius. Without having to create their own OS, they can Borg-ify the majority of existing Android phones out there. By creating their own launcher, they can bury Google features completely, if they so chose to - redirecting most ad-related Android traffic away from Google, and over to Facebook. At the same time, the small group of users who use Google+, who have likely been using the Android app as well, will (I'm guessing) find it much, much easier to post directly to Facebook.
I can't stand Facebook - and the above sounds horrifying. But I'd put money on this being their strategy.