The 'Linux Inside' Stigma

New submitter dtschmitz highlights the success of the Google Chromebook to underscore what, in his view, is a serious Linux brand image problem. "It's remarkable how Google doesn't mention the word Linux anywhere in their marketing of the Google Chromebook. I mean, it's running the Linux Kernel, so shouldn't it be Google Linux instead of ChromeOS? Why did Google carefully avoid references to Linux? It's all a very carefully crafted, well executed plan of elegant branding and image making. ... The profile of this user is that of someone who really doesn't care anything about the technical underpinnings of a device. They are not sophisticated technophiles by any means. They have a set number of things which they wish to do--recreational surfing, banking, email, an occasional letter, not complicated. ... Google didn't mention Linux because they know it will scare buyers away. That's unfortunate, but true. And we need to come to terms with that fact and work towards improving the 'Linux Inside' brand image.

Comments

Re:BSD folks must have even more terrible problem.

[Lunix Nutcase]

You would be wrong.

http://arstechnica.com/apple/2007/08/mac-os-x-leopard-receives-unix-03-certification/

Re:BSD folks must have even more terrible problem.

[MooreCowbell]

POSIX-compliant, Open Brand UNIX 03 Registered Product http://images.apple.com/media/us/osx/2012/docs/OSX_for_UNIX_Users_TB_July2011.pdf

Re:BSD folks must have even more terrible problem.

[ducomputergeek]

Because it was never technically BSD. It's a Mach kernel with BSD-Userland.

Re:Easy to answer.

[_133MHz]

Windows 2000 did say "Built on NT Technology" on its startup and login screens.

Re:BSD folks must have even more terrible problem.

[Kenshin]

http://www.opengroup.org/openbrand/register/

UNIX 03
Registered Products:
Apple Inc.: Mac OS X Version 10.8 Mountain Lion on Intel-based Macintosh computers