EA Responds To Its Appearance In the 'Worst Company In America' Poll

beerdragoon writes "Electronic Arts CEO Peter Moore has responded to the company's appearance in the finals of the Consumerist's Worst Company In America poll. Moore accepts some responsibility for some of EA's past failings: 'I’ll be the first to admit that we’ve made plenty of mistakes. These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.' However, he ignores or contests many of the common complaints about the company — issues that earned it a spot in the finals for the second year in a row. Quoting: 'Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period. ... Some people think that free-to-play games and micro-transactions are a pox on gaming. Tens of millions more are playing and loving those games."

Comments

Re:Oh good

[sehlat]

Actually, the true test of that attitude will be when somebody actually publishes a crack that lets players save their games locally and never talk to EA.

If they go after that person, they'll either be forced to use the DMCA, which will amount to an admission that always-on IS a DRM scheme, or the lawyers will have to find some very creative grounds for suit.

I'm betting on the lawyers' creativity, to be honest.

Re:He's got a point

[Anastomosis]

I agree, the title "Worst company in America" is definitely worded badly. It's from the Consumerist, which means it's the company with the "worst customer service" or "worst attitude toward consumers" or something along those lines, basically. The investment banks causing the mortgage crisis may have great customer service, who knows? Most Americans don't deal with them on a daily basis, so they're not ever going to win this poll. And BP is not an American company anyway, but no one was complaining how they treated customers. Regardless if most of them are conscious of it are not, EA systematically treats their customers like resources to be mined rather than partners in a mutually beneficial relationship. No one (or at least no one significant) there understands the golden goose principle.

If you've seen The Wire, it reminds me of when Avon Barksdale is at a party at a club and two guys walk in high (his customers most likely) and he looks at them in utter disgust, then has them thrown out. That's why you have been winning this poll, EA. You're the supplier, and we're the junkies, and since there is a cohort of "addict" customers that will continue to purchase your product regardless of how you treat them, you maintain the status quo.