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Google Cache Makes Murdoch's K-12 Site Look Obscene

theodp writes "Rupert Murdoch's Amplify Education site is all about the kids, so it's understandable that the site's Terms of Use bans abusive, pornographic, obscene, and vulgar content. But if one uses Google to do a site search of Amplify.com (e.g., site:amplify.com donkey) you may get quite an unexpected eye-opener (redacted, but still NSFW). So, does someone at Amplify really want to "@&^$" your "a**"? Of course not. But this does serve as a cautionary tale of the perils of buying a second-hand domain name when pages of the shuttered site may live on in cache-land. Prior to its conversion to a site for kids' education, Amplify.com was a social sharing product that allowed users to clip favorite sites from the web and add their own commentary. Google does note that removed content may still show up in Google's search results in certain situations (removal requests can be made)." Update: 04/08 17:04 GMT by T : Stephanie Chang writes (in a comment below): "Hi, I’m the editor of Amplify.com. We purchased our domain name in February 2012 and took ownership of the site in July 2012 for use as our company's home page. Prior to that, the domain was used by its previous owners as a social-sharing site. As a result, some old content dating back to the previous domain ownership still shows up as cached on certain search engines. Amplify Education, Inc. did not produce the cached content in question nor do we in any way endorse it. We’re working with Google and other search providers to make sure caches of our site are up to date. In the meantime, we apologize to anyone whose attempts to locate information on amplifying donkeys resulted in a negative browsing experience."

5 of 101 comments (clear)

  1. This is why you robots.txt after a purchase by Anonymous Coward · · Score: 5, Informative

    If you want to establish your own site after you take it over, always throw a deny-all robots.txt to clear out it's google cache and archive.org entries for a couple of weeks

  2. Re:Obviously the cached content was not current by Frosty+Piss · · Score: 4, Insightful

    What's with the "f_ck" and "a_s"? If you thought the word and probably say the word, why not type the word?

    Fuck and Ass. There, no one died.

    --
    If you want news from today, you have to come back tomorrow.
  3. Re:And Google Street View makes me look bad... by mounthood · · Score: 5, Insightful

    ...if the previous residents of my house liked to decorate the windows with pentagrams? Or do people understand that different people live at the same address at different times?

    No, not when it comes to the internet. If hotmail.com was sold and became a p0rn site, it'd be a media apocalypse. Eventually people would understand the difference but they don't today.

    What should be done, relative to the popular ignorance on this subject, is simple: the buyers of used domains should be careful to guard their reputations, allowing caches to expire, 404'ing inbound links from old affiliates, etc... A more interesting discussion would be, What technical steps should be taken when buying a used domain?

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    tomorrow who's gonna fuss
  4. Re:"Cache-land" by retchdog · · Score: 4, Informative

    It's basically equivalent to quoting a portion of a work for a book review, which is fair use. Google's profitability is irrelevant.

    People should be thankful for having an opt-out robots.txt at all. It would in most cases not violate copyright for Google to ignore it completely (it might violate the site's TOS, but it is questionable whether even this holds any weight); they are just courteous enough to honor it. robots.txt is there mostly to prevent servers from being overloaded, or to keep content private, not to enforce copyright on publicly-facing content.

    No one cares what you "find weak" or "struggle understanding." I'm sure there's quite a bit.

    --
    "They were pure niggers." – Noam Chomsky
  5. Re:Other good porn sites? by RobbieThe1st · · Score: 4, Funny

    Frigging Furries, always ruin everything!