Fake Twitter Followers Becomes Multimillion Dollar Business
RougeFemme writes "There are more than two dozen companies that sell fake Twitter accounts. Those that sell them claim to make up to one million dollars per week. Two Italian security researchers estimate that there are as many as 20 million fake Twitter follower accounts. It's very difficult to tell the different between fake and real Twitter accounts saying, 'Some fake accounts look even better than real accounts do.'"
One of the comments on the article was more informative to me than the article alone...
"...When I needed to get people to pay attention to something quickly, I created a twitter account, paid for 30,000 followers, and then followed about 1000 people I had identified as having mattered. In return over the next two days roughly 400 of those "people who mattered" had followed me -- in part I am sure because my Twitter account said it had over 10,000 followers.
Over the next two weeks Twitter killed off all of the fake followers BUT I retained the real followers who might not have paid any attention EXCEPT for the initial batch of fake followers.
It is NOT about spam. It is about purchasing "legitimacy" quickly."
You're welcome.
Meow
My 2011 paper "Social is bad for search, and search is bad for social" mentions that. It also names providers of fake "likes", fake "+1"s, fake reviews (some of which are very funny), fake accounts, fake IP addresses, and fake phone numbers for fake account verification. There's a whole ecosystem out there generating this junk.
Most of the sites identified in that paper are still in business. Some of the more blatant ones are "bulkaccounts.com" ("1000 Twitter accounts for $99") and "pvaspot.com ("We Offer Top Quality Forwarded Phone Numbers used to create Phone Verified Accounts with a no questions asked 100% guarantee at Competitive Prices with Excellent Customer Service."). The fact that the same sites are active after two years indicates that the major social media networks can't or won't stop them.
As we point out in the paper, social media spam is cheaper and easier than link-farm spam. With a link farm, you have to set up servers, keep them up, fill them with fresh content. This gets expensive. With social media spam, the social media service hosts your spam for you, for free!